TapClicks

4.3 (177)
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A Unified Marketing Operations Platform Powered By Your Data

Overall rating

4.3 /5
(177)
Value for Money
4.0/5
Features
4.0/5
Ease of Use
4.0/5
Customer Support
4.4/5

85%
recommended this app
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177 Reviews

Bret
Overall rating
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Saved me countless hours of reporting (and eliminated errors).

Reviewed on 10/04/2018

Tremendous time saving from creating client reports.
Cross-platform data analysis is VERY EASY....

Tremendous time saving from creating client reports.
Cross-platform data analysis is VERY EASY.
Custom connections are great for importing custom data and integrating into reports (i.e. sales).
White label is great as we send reports to clients.
New connectors (services) sometimes take time to be integrated but the team is always open to suggestions.

Pros

Great customer service - always happy to help
Solid software
Dependable
Constant updates & new connections
Tapclicks team seems very proactive

Cons

I've been a client for a couple years and my learning curve was tough, especially custom connections, however their new releases have made things much easier. New clients will not have any issues.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

All of your information in one great place!

Reviewed on 15/08/2018

Pros

It's a no brainer: if have multiple, trackable aspects to your business, the best way to utilize the information is to have it in one place. You are able to see how campaigns affect each other in a specific time frame across multiple platforms. Also, this is a great way to recognize your strengths and weaknesses. Easy exporting system for reports, and customer service is willing to provide a personalized experience for you and your company.

Cons

It can get unorganized if the information is not entered correctly.

Jessie
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Digital marketing is complete with TapClicks

Reviewed on 17/09/2022

In general, TapClicks has significantly impacted how confident the company feels about the upcoming...

In general, TapClicks has significantly impacted how confident the company feels about the upcoming difficulties. We believe in the software's ability to provide good social marketing and advertising campaigns. Through the reports they provide it is the most significant way to offer a high-quality service that is expertly created. It has provided numerous advantages and circumstances when it comes to sustaining corporate marketing methods. We use TapClicks to control the potential for increased productivity carefully.

Pros

TapClicks is a very flexible software that can be used for various tasks, such as researching social media post interests and analyzing campaigns on virtual platforms. The support is a benefit that needs to be mentioned. Said, investing in digital marketing is incredibly appealing.

Cons

The software's relatively inefficient UI, slowness, and irregular process restarts are things I don't enjoy.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Good for most things

Reviewed on 19/11/2018

Overall for what we need it's been a mostly positive experience. The learning curve was pretty...

Overall for what we need it's been a mostly positive experience. The learning curve was pretty steep as the platform isn't all that intuitive, but once we got the hang of it it's worked well, although still tedious. There are also several little items that are not available that seem like no-brainers to me, not being able to filter results as needed, not being able to exclude lines with zeros as values, calculations that don't calculate correctly, etc., but we still believe this is currently our best option for providing our clients with a transparent, real-time dashboard & reporting hub.

Pros

It integrates with most of our data sources.
It provides both dashboard visualizations & quick reports.

Cons

It's not very intuitive.
Functionality on some connections is pretty limited.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

TapClicks 4+ years

Reviewed on 1/02/2021

Overall its a great journey and our TapClicks rep is always get back to us on time. Appreciate his...

Overall its a great journey and our TapClicks rep is always get back to us on time. Appreciate his help.

Pros

Their Team is very supportive and have implemented most features that was requested . Some new Data views,Report Studio, Date comparisons etc.

Cons

Once the widget is created we could change the data view of the data source. Now that's not possible. It used to save lot of time when we were creating new dashboards

Verified Reviewer
Overall rating
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Solid cross-channel dashboard that's an excellent value. Continues to get better

Reviewed on 21/12/2017

Pros

The number of APIs is excellent. The increase the number each day. For example, Google Analytics, Google AdWords, Twitter, etc., data from these sources can be pumped in directly from the respective platform.

Cons

When the platform first evolved the data import feature was extremely difficult to use. The only use of this feature is when an API doesn't exist to directly pump the data in.

Verified Reviewer
Overall rating
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

We use TapClicks to track all of our deployed assets for our clients.

Reviewed on 15/03/2018

Pros

TapClicks is very flexible. You can create a multitude of reporting profiles and have reports scheduled in any variety. We schedule reports to go to our clients once per week so they can see how they're doing.

Cons

The user interface is great, but at times it can be a bit hard to navigate. I don't think all the white space is being utilized to its maximum potential.

Verified Reviewer
Overall rating
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great product

Reviewed on 13/04/2018

Pros

Multiple feeds that tie in nicely. Multi Level Logins help us bring on Partners who have clients. New phone reporting

Cons

Data lag. The biggest issue here is that clients see this before we do. It would be great if you experience a data lag if you were able to post a message so that clients don't misinterpret a data lag from an under performing campaign

Dawn
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

In Depth Social Media Analytics Tool

Reviewed on 30/01/2021

TapClicks does exactly what I needed it to; provides me in depth analytics of my social media...

TapClicks does exactly what I needed it to; provides me in depth analytics of my social media campaigns. It is the only software I've found that allows downloads of analytics in a variety of formats- and that is one huge perk for me personally.

Pros

TapClicks was actually recommended to me by a friend in the social media marketing space. I've used many management softwares, but never a specific monitoring software prior to TapClicks. I wanted to have an in depth look at my audience data and overall performance analytics. TapClicks provided me just that. The analytics it provided were simple, easy to read, and easy to follow. The analytics broke down all aspects of my campaigns- even down to the ROI, which is extremely helpful to me. I also really like the fact that reports can be downloaded in PDF format, which allowed me to easily share them with online communities who could help me analyze them further.

Cons

When it comes to analytics, there really isn't such a thing as "too much". I feel that TapClicks does a great job of covering most aspects of my business- but there are a few extra things I'd love to see. I would really love to find a software that could help me figure out what exact demographics are following and interacting with my content- as I feel this would be extremely beneficial in terms of figuring out what kind of ads I should run.

Kevin
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Solid & Useful Tool for any team!

Reviewed on 9/03/2018

Pros

Easy to use & gain insightful data reports that our clients love. Makes Business Intelligence a breeze! Make data-driven decisions and back up your decisions.

Cons

The free trial could be a little longer, hard to try all the features well enough for 2 weeks only. A month would make more sense to fully utilize the features.

Katie
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Multi-Platform Reports Made Easy

Reviewed on 3/01/2020

Overall, TapClicks has been a change that our clients responded very well to. It's saved us hours...

Overall, TapClicks has been a change that our clients responded very well to. It's saved us hours of manual reporting, and now that we're set up and familiar with the dashboard, it's extremely simple to set clients up for the first time.

Pros

We use TapClicks to be able to automate multi-platform (SEO, PPC, Social) reporting for our clients. Previously, we sent multiple reports, and we've moved to Tap to be able to provide one holistic report. The initial setup is pretty laborious and it can be a bit glitchy sometimes (not necessarily TapClicks' fault - Facebook is notorious for having glitchy API issues), but TapClicks' support is top-notch and quick-to-respond.

Cons

It's not very intuitive, so setting up all of our templates was a long process. We were particular about the way we wanted our reports set up, so we had to create a template for every possible scenario of our products (SEO+PPC, Facebook Lead Ads+PPC+SEO, etc.) It's possible that the setup process would be easier if we used their templates, but as it is, it was pretty time-intensive. Thankfully, the support team is responsive and extremely helpful. The cost can also be high, but we find it worth the time saving.

Verified Reviewer
Overall rating
  • Industry: Entertainment
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Good Data Platform, Needs More Customization Features

Reviewed on 10/04/2018

We use TapClicks for data visualization and reporting for our clients. TapClicks is the primary way...

We use TapClicks for data visualization and reporting for our clients. TapClicks is the primary way we report for clients.

Pros

I love that there is seamless data integration from all of our advertising platforms, that there's a variety of ways to show the data, and their support team is top notch.

Cons

We have had problems with data not showing correctly in our reporting platforms vs. in TapClicks due to differing attribution windows. In addition, TapClicks isn't set up for granular direct-response data reporting across multiple pixels/tags.

Verified Reviewer
Overall rating
  • Industry: Entertainment
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Great Platform, Lots of Potential

Reviewed on 16/11/2018

We use Tapclicks to visualize client data, show trends and replace traditional reporting.

We use Tapclicks to visualize client data, show trends and replace traditional reporting.

Pros

Easy to use and a very short learning curve. The releases of new features TapClicks are helpful.

Cons

Data widgets can be clunky to work with and there's often data discrepancies depending on the ad server you use.

bianca
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Could be better with additional features

Reviewed on 29/08/2019

We use it, but we are currently in the market for a more robust analytics platform.

We use it, but we are currently in the market for a more robust analytics platform.

Pros

Obviously analytics and tracking is essential for any digital business. We utilize this software to monitor all of our digital efforts, including Facebook, Instagram, Google Analytics, etc. I think they offer a decent array of plug ins. It's not super cumbersome to navigate and the scheduling report feature is a major plus.

Cons

I do think that this software is lacking in several categories. Firstly, the data points for social media plug ins are not super relevant. TAP doesn't pull much data from Instagram other than follower count. Some important Facebook kpi's are also missing.

Phil
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

End-to-end reporting platform

Reviewed on 20/01/2021

Great reporting platform that our clients love

Great reporting platform that our clients love

Pros

The amount of API connections to 3rd party software, UI and ease of use

Cons

Creating custom calculations for advertising metrics can be complex to setup

Alternatives Considered

Funnel

Reasons for Choosing TapClicks

Needed advanced reporting

Switched From

Acquisio

Reasons for Switching to TapClicks

Price and feature set
Shannon
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

TapClicks Review

Reviewed on 18/07/2019

My overall experience is positive - I feel like I have a good response time from our customer...

My overall experience is positive - I feel like I have a good response time from our customer service rep though she does not prioritize my team members in the same way she seems to for me.

Pros

I love the ability to aggregate and normalize data. Additionally - the smart connector features is big for our agency.

The software is pretty intuitive which is beneficial.

Having multiple EZLogin's to provide to clients has been a big win as well - our clients see value.

Cons

The frequency in which we run into things breaking - we usually find 2 or 3 things a month that often times engineers need to assist with

Our agency is small and we are not doing anything earth-shattering from a campaign or analytics standpoint but we run into integration with Google and Facebook, being able to parse the data the same way we can in their systems. We have been waiting a year for our Customer Service rep to help us make some custom connections that likely would dramatically benefit all TapClicks users. Would like to see more time spent on innovating with companies like ours.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

TapClicks Review

Reviewed on 1/02/2021

Overall it's a good experience.

Overall it's a good experience.

Pros

Pretty easy dashboards that are easy to make and most of all are simple.

Cons

It's a bit slow. Sometimes you have to wait a really long time for things to load.

Erica
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Overall, my experience with Tapclicks has been excellent.

Reviewed on 25/04/2018

Streamlined reporting that gives us the ability to provide as much or as little data as we'd like...

Streamlined reporting that gives us the ability to provide as much or as little data as we'd like for each of our customers from a variety of portals.

Pros

Our customers love it. Allows us to provide the reporting they require, tailored to their specific needs. There's a great deal of flexibility in what can be provided.
Our representative is fantastic- they are extremely responsive and always happy to hop on a call with every question we have and speak directly to our customers as needed
Widgets are easy to create and revise.
I personally find the software extremely easy to use, although there seems to be a very large learning curve with the majority of my team.

Cons

The integrations have occasionally taken longer than we'd like. There are interim solutions, but the actual S2S integration took quite some time. With the latest integration, it didn't contain everything we needed and outlined in the spec.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Huge Time Saver

Reviewed on 25/01/2021

The team is great and super responsive. We appreciated all of the hand holding and training to get...

The team is great and super responsive. We appreciated all of the hand holding and training to get us going.

Pros

Having a direct API into the majority of our platforms has made TapClicks the preferred vendor for us. The ability to pull wrap up reporting, client logins and overall functionality are great.

Cons

Some of the newer platforms are not integrated and we do not have a set time frame on when they will be added. A few APIs are not as robust as others. The ability to add a flat dollar amount as a fee vs a percent.

Alternatives Considered

Domo

Reasons for Switching to TapClicks

The number of API integrations
Aly
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

TapClicks has been helpful in allowing my to pull in my reporting from several different...

Reviewed on 16/04/2018

Pros

The ability to manipulate widgets to present the data in a variety of visual representations. I can choose a bar graph, a pie chart, whole numbers, etc. whatever I think is the best way to present that specific data. I also like how quickly I can reach out to my customer service representative. They don't always have the answer, but they try to find it. I also appreciate how quickly I can pull a report once I have done the heavy lifting of setting up the dashboard.

Cons

I don't like that I can't manually upload some of the reporting information I need. My display provided is not a platform that TapClicks currently has an integration for. I do not get the type of reporting excel or csv file that I need to upload that data to TapClicks, so my display reporting is never able to be included in the TapClicks reports I give to clients. I have to go and create a separate report entirely for any display data which sort of defeats the purpose of having TapClicks. I also don't like that the widgets like to bug out fairly often. It seems like every time I log on to TapClicks to pull a report one of the widgets is messing up and not reporting data accurately. As you can guess this is very frustrating when a client is on the way and I need an accurate report asap.

Nelda
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Review of TapClicks

Reviewed on 13/09/2020

TapClicks enables my team to enter and update client data efficiently on a daily basis so it will...

TapClicks enables my team to enter and update client data efficiently on a daily basis so it will generate reports which give value to our strategists, as well as our clients.

Pros

TapClicks has a lot of great reporting features which add values to our services for our clients. It is easy to add data. They are constantly upgrading to make their product more user friendly and to provide better data

Cons

Sometimes the downside of the frequent updating is difficulty finding frequently used applications, but TapClicks is happy to hear constructive criticism and uses it in future updates.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

My TapClicks Experience

Reviewed on 27/11/2018

Pros

User friendly. Simple format. Easy to setup new connection, easy to maintain dashboards. Some features are very useful to analyze data.

Cons

Need more colorful templates. Need to provide more advance calculations. Admin access needs ability to see logs or purge a certain data.

Mark
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

We ♥️ Tapclicks!

Reviewed on 12/07/2019

We feel Tapclicks is best in its SaaS offering. When we needed a platform we kicked demo several...

We feel Tapclicks is best in its SaaS offering. When we needed a platform we kicked demo several options. Although Tapclicks was one of the more pricey solutions it has been certainly worth every dollar.

Pros

Tapclicks easily integrates with a large number of platforms at a reasonable price. The customer support is exceptional.

Cons

US pricing - we are a Canadian based business.

Hebe
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Very Intuitive

Reviewed on 18/07/2019

Very good, slick.

Very good, slick.

Pros

We use TapClicks to show our clients' customised dashboards and reports that pull in from multiple advertising publishers. It is very intuitive and user-friendly. Clients love it.

Cons

There are a few capabilities that are not possible but this is understandable.

Joseph
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Overall it fits our business well, and customers like it. Further CRM integrations would be...

Reviewed on 17/04/2018

Client facing consolidated data dashboard and visualizers are great for clients who want top line...

Client facing consolidated data dashboard and visualizers are great for clients who want top line data. Plus we can configure and white label to fit agency needs too..

Pros

Lot's of data integrators. Marketing Automation Platform workflow fits our business model and processes, but are still launching this.

Cons

Not sure if the connector API's pull in every metric hook from every data source, such as ecomm order totals for ROAS analysis, which is available in AdWords/Analytics.

We've experienced a few bugs here and there pulling from data source, and received API SOAP errors and the like, but they usually get resolved.