--- description: Learn how Segment can help your business. GetApp provides users in New Zealand with the most detailed information on software reviews, prices and features. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Segment Reviews, Pricing & Ratings | GetApp NZ 2026 --- Breadcrumb: [Home](/) > [Data Management Software](/directory/633/data-management/software) > [Segment](/software/101273/segment) # Segment Canonical: https://www.getapp.co.nz/software/101273/segment Page: 1 / 4\ Next: [Next page](https://www.getapp.co.nz/software/101273/segment?page=2) > Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices. > > Verdict: Rated **4.7/5** by 72 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Segment Data import: Pull together customer data from your apps, websites and from multiple devices - from phones to smartwatches - as well as internal product and transactional data. Data analysis: Use SQL in Amazon Redshift to query your data, apply cross-product analysis, and forecast trends. Data replay: When you start trialling or using a new application Segment replays your historical data and brings it into these new tools. Advanced integrations: Segment integrates with hundreds of tools, from marketing, to sales, to business intelligence. You can also order new integrations to be built and use the one-click ecommerce plugin for use with ecommerce platforms. Customization: Use webhooks to forward all events to your own servers and invite team members to collaborate on certain projects. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 72 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.1/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Segment - **Location**: San Francisco, US - **Founded**: 2011 ## Commercial Context - **Starting Price**: US$120.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Free Plan: Includes 1,000 visitors/mo 2 Sources 300+ Integrations Team Plan: Starts at $120/mo 10,000 visitors/mo Unlimited Sources 300+ Integrations Includes 1 Data Warehouse destination Business Plan: Customer Pricing Custom Volume Single View of the Customer Data Governance Advanced Roles \& permissions Historical replay - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Australia, Austria, Brazil, Canada, Denmark, Finland, France, Germany, Ireland, Israel, Italy, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland and 2 more ## Features - API - Account Based Marketing - Behavioural Targeting - Campaign Management - Campaign Personalisation - Campaign Segmentation - Campaign Tracking - Compliance Management - Consent Management - Contextual Targeting - Customer Data Management - Customer Database - Customer Profiles - Customer Segmentation - Data Analysis Tools - Data Capture and Transfer - Data Connectors - Data Discovery - Data Governance - Data Import/Export ## Integrations (73 total) - AdRoll - Adjust - Adobe Analytics - Aircall - Algolia - Amazon Redshift - Amazon S3 - Amplitude - Appcues - AppsFlyer - Apptimize - Attribution - Branch Metrics - BugSnag - Chameleon ... and 58 more integrations ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - Chat ## Category - [Data Management Software](https://www.getapp.co.nz/directory/633/data-management/software) ## Related Categories - [Data Management Software](https://www.getapp.co.nz/directory/633/data-management/software) - [Master Data Management Software](https://www.getapp.co.nz/directory/1159/master-data-management/software) - [Data Quality Software](https://www.getapp.co.nz/directory/1337/data-quality/software) - [Customer Data Platforms (CDP)](https://www.getapp.co.nz/directory/1425/customer-data-platform/software) - [Personalization Software](https://www.getapp.co.nz/directory/609/personalization-behavioral-targeting/software) ## Alternatives 1. [Google Analytics 360](https://www.getapp.co.nz/software/90997/google-analytics) — 4.7/5 (8089 reviews) 2. [Mixpanel](https://www.getapp.co.nz/software/90837/mixpanel) — 4.5/5 (145 reviews) 3. [Tableau](https://www.getapp.co.nz/software/90797/tableau-software) — 4.6/5 (2348 reviews) 4. [Amplitude](https://www.getapp.co.nz/software/102815/amplitude) — 4.6/5 (67 reviews) 5. [Ortto](https://www.getapp.co.nz/software/100396/autopilot) — 4.6/5 (112 reviews) ## Reviews ### "The ultimate events and analytics connector tool" — 5.0/5 > **Simon** | *19 December 2018* | Apparel & Fashion | Recommendation rating: 8.0/10 > > **Pros**: It’s a great hub to connect all your tooling with each other and manage events and other analytics. > > **Cons**: It’s quite expensive. And setting up things might be a bit tricky if you’re a newcomer in the world of analytics/JavaScript. > > A good alternative to googles free tag manager. ----- ### "Great for real time data processing and analytics" — 5.0/5 > **Lina** | *2 June 2024* | Financial Services | Recommendation rating: 10.0/10 > > **Pros**: Analytics capabilities and ease of integration into data pipeline. Very helping for tracking customer behavior > > **Cons**: There is a learning curve and the pricing is steep too. They can definitely improve on the user interface. ----- ### "A missed opportunity" — 4.0/5 > **Andrea** | *31 March 2021* | E-Learning | Recommendation rating: 6.0/10 > > **Pros**: It provides full detailed documentation and a few ready SDK that helps a lot of dev to quickly implement this tool inside the platform > > **Cons**: Custom integration or customization is really hard to do, third parties implementation sometimes lack some essential feature that would become a hard blocker during the integration > > We've recently trying to adopt this tool in order to automate some internal integrations, but due to the fact that some features are strictly uncustomizable, we're decided to leave. The tool looks great at all, but can't fit all the needs ----- ### "Love it\!" — 5.0/5 > **Ludwig** | *30 June 2023* | Internet | Recommendation rating: 10.0/10 > > **Pros**: Makes my life as a data scientist/product manger so much easier > > **Cons**: Nothing to dislike really. Maybe that you have to pay a lot for some of the nicer features such as more control of the data. ----- ### "Addresses a major use case | requires a data architect to own the implementation and instrumentation" — 5.0/5 > **Verified Reviewer** | *23 November 2020* | Internet | Recommendation rating: 9.0/10 > > **Pros**: The ability to easily connect disparate sources of customer data. The ease of adding sources and destinations with or without native integration with Segment. The ability to insert third-party snippets on our site through Segment. The pricing structure of charging by usage rather than by seat, making it easy to increase adoption across the org. > > **Cons**: Still requires technical support to map out the integrations and instrument the right tracking events in your app or on your website. Not all connections are intuitive and the UI makes it hard to find payload information and logs. I recommend pairing a business owner with a technical owner at the outset of implementation. ----- Page: 1 / 4\ Next: [Next page](https://www.getapp.co.nz/software/101273/segment?page=2) ## Links - [View on GetApp](https://www.getapp.co.nz/software/101273/segment) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data