Celtra Reviews

Overall, Celtra is easy to use and reliable. It's an all-in-one platform for digital ad campaigns; design, build, traffic, analyse and report. The Ad Creator part of the platform is designed to help you build HTML5 digital media adverts and it does this with aplomb. As well as being easy to navigate and understand, it's a very powerful platform that allows you to create rich, dynamic and exciting media without needing code. It just works.

As mentioned in the 'Pros', you have no access to the base-level code of your creations. To some, this may be a disadvantage, as you're limited in how much you can tinker with the deep foundations of you creations. Having said that - you do have the ability to add JavaScript elements on top of your creations.

The options and functionality that the platform makes available to our advertisers is unparalleled both in its quality and breathed . The mobile-specific solutions have allowed us to elevate our creative abilities and improve campaign performance

the reporting dashboard used to be challenging to use, but the update has made it much better. My only complaint is the specific names within the report, aligning more closely with naming conventions from popular platforms like freewheel or DFP would help make the reporting more intuitive and require less teaching. Specifically the click out (clicks to website), it is a bit confusing to understand what each engagement metric means

Its never easy to undertake a project, to make a business work, to keep it competitive, growing and innovative. Celtra is the best platform to make ads.

Panels. They are very uncomfortable.
we cannot use them at the same time unless we have a big wide screen.

Celtra is easy to understand and offers a great selection of out of the box components. The platform is intuitive and any user, novice or experienced, can easily build ads within minutes. Support is top notch and they are happy to help anyone and walk them through issues very thoroughly.

Some of the components could use some help. The Video Player component being one of them. It needs to have more options to create custom video controls to allow the builder to have control over placement and appearance.

The platform is easy to use but also reliable. I have encountered bugs and difficulty with all other providers and any issues we have come up against have been handled efficiently and effectively by our account manager or support team.

The ability to mask objects in AdCreator would significantly improve animation.

I really like the UI within Celtra. It is so easy to shift from creative tab to placement tabs and can customise the user access easily.

The reporting tab can be improved further. Whilst the quick dashboard is helpful, anything custom does tend to confuse the user and feels very basic.

The visual effects are pretty slick, easy to animate using the new timeline. I love the take photo component but we don't actually get to use it too often.

I find it difficult to rotate properly, and this isn't really a con but the slider bar on the bottom of the timeline when animating, when i try to move it or scrub across its really difficult to actually select and move the timeline

The platform is very quick to navigate and finding the various menus is not troublesome. The reports are very easy to pull and the creation of placements are very easy as well

Revert changes to the creative view, you used to be able to switch creative when editing one creative. now you have to exit and click on the next creative you want to edit.

Creative developers can continue to retain most of the message essence even though it is populated into multiple dimensions.

Its needs to evolve Into a ultra lightweight asset so that the creative delivery to mobile phones are ultra fast. Also must be agnostic to instream app video player.

Celtra adopts the best features found in popular creative editing suites, allowing for an intuitive learning experience with a very small learning curve. The Support team is by far and away the best support staff that I've had assist me with a creative editing tool. Not only do they provide insightful feedback quickly, they go above and beyond in applying new thinking and functionality to our ad builds and ideas.

There are a few things, such as font uploader and discrepancies between the ad builder to and how it renders in the preview environment, but nothing that would impact my recommendation of the software.

It works 99.5% of the time without fuss. Advanced creative features are very easy to include. Makes cross-device compatibility and distribution almost completely frictionless.

I have enormous respect for Celtra as a company: smart people working on interesting products that genuinely advance the industry; responsive and appreciative of customer feedback; the structure of everything feels like it was genuinely thought out and built to last.

Compared to any other creative platform I've used Celtra is just faster, better, easier to use, and with less troubleshooting.

Documentation is generally excellent and whoever is writing the release notes is genuinely hilarious.

The platform isn't standing still, changes are continuous and result in tangible improvements. It's genuine advancement, not catching up or imitation.

Not afraid to terminate peripherals to focus on core and new products, whilst it's occasionally annoying (RIP viewability metrics), in the long run I personally think a bit of ruthless culling leads to a better overall result.

There are a few annoying things; e.g. animations using API code and scenes/timeline animation in the same creative breaks layouts.

Some gaps in product offering like VPAID but not VAST, full-screen and aspect-ratio pagebreak formats in Outstream but not Rich Media, etc. (Although I know some are WIP like VAST tags.)

UI of the Builder has improved a lot but it could still be better: having to constantly juggle floating panels can be really annoying, the timeline animation is good but means covering most of the screen and creative when in use, etc. Some workflow improvements are definitely possible (if hard to articulate).

The core product of enabling the easy building of rich creatives is great, but some of the peripheral things to do with actual distribution could be improved. Generating a lot of tags and then setting them up elsewhere is a tedious job so anything to make that easier would be good (e.g. saveable tag templates, bulk exports of full tags rather than just links).

Don't like having to go to the 'Media Analytics' page to get to the report builder, or having to open a report in a new page before it can be downloaded if I just want a one-off report and not a saved template.

• Flexible UI
• Lot of options to explore
• Custom code option to add in our custom features
• Events link Before Appear, First Appear, Appear are easier to execute specific functions
• Reset option is very useful while doing custom games
• They keep adding up new features day by day
• Timeline helps designers to get adapted easily
• Great customer support
• Easy to copy creatives from one to another. Even to different accounts
• Report generation UI gives multiple options so that you can generate the report based on your requirement
• Multiple phases to add the trackers helps when we run the same creative in multiple placements

• Working with responsive layout is a bit difficult to understand for the beginners
• Copying the creative can be faster. As of now it takes more time to list the campaigns in the dropdown
• Showing a warning/alert when the CSV format is wrong for the locator component
• Selection of custom attributes while creating a campaign can be made automatic based on what features it has and based on the countries we choose. There are multiple categories and it gets confused every time. Also sending an email when there is a change will be easier to understand.

I have been using Celtra for close to 4 years now and therefore had the privileged on creating multiple ads over the years and in comparison to the other ad creation platforms that I have used, Celtra has always come out on top with regarding usability and available functions. The support team are excellent to help with any issues or problems you might face creating your ad. The actual tool provides you with endless possibilities to create the best possible ads with a few clicks of the button. Celtra are always adding new features to their platform which allows you to keep creating ads to industry standards every year. Celtra analytics tool to review how well a ad has performed is also another great feature of the software as it allows you to look at a campaign in fine detail.

For newcomers to the software celtra can appear a little overwhelming. Whilst its great that there are so many tools at your disposal to get started might feel like a uphil task. If you are not too familiar with animation softwares like after effects or photoshop with regarding the timeline, then the timeline animation in Celtra can feel confusing especially when working with multiple stages.

Nice HTML5 effects without the need to write one line of code, although you can add your own code to creatives if you want to. This gives you a huge flexibility and makes it incredibly fast to create very nice looking HTML5 ads. Even the colleagues who can't write any line of code can create awesome ads.
With the toolkit of all celtra effects and possibilities we save so much time (money), that allows us to be faster then our competitors when we pitch for campaigns.

Sometimes celtra changes features or little things without notifiying the user.
I also dont like that you can't see the (file)size of an ad. You can see how big all imagefiles are together, but don't get the whole size of the ad with all js librarys that are loaded into the creative. I wish it would be a little bit more transparent when it comes to files-sizes.

It's fairly intuitive and you don't require any previous knowledge in ad design. Especially helpful if you don't know how to code as well - you can implement code in Celtra but you don't have to.

With fairly basic assets you can produce really slick designs and the capabilities it has for animations result in fairly stunning executions.

The animatin timeline was a massive improvement when it was added. It makes programming animations a lot easier and visual as well. The use of scenes it's also great in terms of enabling the combination of scenes as well as copying animations from one ad unit or creative to another without having to rebuild the animations from scratch every time.

It would be great to be able to import layered PSDs directly into the software as well as being able to export creatives as well, be it as PSD's or html5 bundles with the animations in them.

Celtra's CMP provide's powerful tools and components for building Rich Media and Interactive video ad units. They listen to their clients and upgrade their features regularly to put the proper tools in front of designers and developers, enabling them to create striking ads for all devices.

Celtra sometimes seems late to the game for everything else, other than Rich Media formats. They were late to provide a powerful VPAID builder, lack of a builder for most Social Media platforms, no support to Amazon or YouTube.

There's clearly a well devised effort in delivering features that are both valuable to creators and quick to grasp, even when in Beta phase. The simplicity of its UI hides a complex and powerful platform able to centralise all you need in a single place.

When it comes to benchmarks I'd like to have more clarity on how these are generated by Celtra. In addition I'd like to generate benchmarks based on data exclusively from my organisation and per market.

The people behind it, the customisable analytics, the creative ad builder
One platform for all our needs (well nearly all)

Would love it more as a white-labelled software
Easier to choose products/platform choose and then choose a product
Benchmarks per region in real time, per product, per region, per category, per functionality

Honestly, I love the simple things like the ability to copy and paste and drag and drop. I also love the zoom in feature. I am so used to working with photoshop that this is so necessary when working. I would also be remiss if I didn't mention your customer support. I have never worked with a company that has such great service like yours. Everyone else should take note. Time and time again your support staff help me fix bugs, create projects and over all make my life much easier.

I think over all its a great platform but live chat might be something that I would want to see. I know that wasn't the question but I really can't think of anything bad to say. The only issue I had, which was the not being able to zoom in on the "artboard" you guys fixed!

The creative templates in ad creator and the level of customer service. The ad creation building part of the service helps our creative teams expedite the ad creation process.

Unfortunately there is no universals SDK which prevents these assets from delivering multi platform without generating multiple tags that are environment specific.

Celtra's breadth of features makes it the obvious go-to for the needs of our in-house creative team. Our need for quick turnaround, multi-format creative builds requires a platform that can delivery quality features and accuracy every time, and Celtra fits the bill.

There's really no part of the platform I think needs work, and the constant updates and feature roll-outs make it the most cutting edge ad builder we use.

Familiar design interface to adobe programs.
There are some good options for animations that have gotten better over time.
The knew Preview all is a big step up from the original preview of single creatives.

There could be more options for direct camera interactions, rather than users having to upload pictures. We'd like to try some snapchat filter style ads, if that is even possible.
I still find that the way responsive design looks within the creator and previews hard to design for.
Time and Date on The Creative relevancy doesn't have an option for time of day without a complicated workaround. It would also really help to be able to switch it to UK formatting, so the day and months aren't switched.

From a designers perspective its easy to create engaging rich media ad units. From a client management side the ability to get deep granular data easily makes it perfect for both sides of the business, clients and your own.

The inability to put a subset of custom font characters in a unit to reduce file size. Limited interactive components for the video product. I would also add a way to collapse a unit in the list but not archive it like with a turn down arrow. To help with going through long lists of units in a campaign.

Ease of use, technical support, the new features they are adding day by day.

Their current sales strategy. When I started working with Celtra their sales team was more customer focussed on helping with new innovations to improve their business. Couple years back it is changed to more sales focussed.

- Reporting functionality is great
- Creative preview is the best in the industry

Has significant bugs when it comes to CTR's as often there is a large discrepancy between the ad server and Celtra platform.

I find the tags to be quite heavy compared to other vendors