---
description: Discover the most popular Free SEO/SEM Tools tools and compare user ratings, pricing, features, and free demo versions.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Top Free SEO/SEM Tools Applications and Tools | GetApp NZ 2026
---

Breadcrumb: [Home](/) > [Free SEO/SEM Tools](https://www.getapp.co.nz/directory/313/seo-sem/software)

# SEO/SEM Tools

Canonical: https://www.getapp.co.nz/directory/313/seo-sem/software

-----

## Products

1. [Semrush](https://www.getapp.co.nz/software/91634/semrush) — 4.6/5 (2316 reviews) — Reliable SEO tools for the AI Search Era
2. [Moz Pro](https://www.getapp.co.nz/software/90793/seomoz) — 4.5/5 (349 reviews) — Boost Your Rankings \& Search Engine Visibility with Moz Pro.
3. [Similarweb](https://www.getapp.co.nz/software/100382/similarweb-pro) — 4.6/5 (251 reviews) — Website \& app traffic data analysis
4. [Raven Tools](https://www.getapp.co.nz/software/2196/ravenpack-news-scores) — 4.4/5 (121 reviews) — All in One SEO and SEM Tools
5. [Yext](https://www.getapp.co.nz/software/105003/yext) — 4.2/5 (114 reviews) — Cloud-based digital presence platform
6. [Opteo](https://www.getapp.co.nz/software/104069/opteo) — 4.9/5 (114 reviews) — Google Ads management tool
7. [NinjaCat](https://www.getapp.co.nz/software/112953/ninjacat) — 4.4/5 (89 reviews) — PPC \& SEO reporting platform for agencies
8. [WebCEO](https://www.getapp.co.nz/software/102299/web-ceo) — 4.8/5 (74 reviews) — Online suite of 24 enterprise-level SEO \& reporting tools
9. [ReportGarden](https://www.getapp.co.nz/software/105431/reportgarden) — 4.5/5 (73 reviews) — Marketing Agency Software for Management \& Reporting
10. [WooRank](https://www.getapp.co.nz/software/91333/woorank) — 4.4/5 (69 reviews) — SEO Tool - Reach and grow your digital audience with WooRank
11. [BrightEdge](https://www.getapp.co.nz/software/91003/brightedge) — 4.1/5 (45 reviews) — SEO Platform
12. [Linkody](https://www.getapp.co.nz/software/91232/linkody) — 4.8/5 (24 reviews) — SEO link management and monitoring tool.
13. [SeoSamba Marketing Operating System](https://www.getapp.co.nz/software/109769/sambasaas) — 4.5/5 (22 reviews) — Marketing automation for franchises, and small businesses
14. [Marin Software](https://www.getapp.co.nz/software/90927/marin-software) — 4.1/5 (20 reviews) — Online Advertising Management Platform
15. [Marketing Miner](https://www.getapp.co.nz/software/108269/marketing-miner) — 4.7/5 (19 reviews) — SEO tool for data-driven marketers
16. [Funnel Science](https://www.getapp.co.nz/software/111797/funnel-science) — 4.9/5 (16 reviews) — Predictive Sales \& Marketing Analytics
17. [Authoritas](https://www.getapp.co.nz/software/8174/analytics-seo-com) — 4.2/5 (13 reviews) — Helping clients grow organic traffic that converts
18. [SEOmator](https://www.getapp.co.nz/software/109959/seomator) — 3.4/5 (7 reviews) — SEO website analysis \& audit tool
19. [adCore](https://www.getapp.co.nz/software/90820/adcore) — 4.7/5 (3 reviews) — FREE AdWords PPC Software
20. [TribeLocal](https://www.getapp.co.nz/software/107393/tribelocal) — 2.3/5 (3 reviews) — Web-based search engine optimization (SEO) tool for SMBs
21. [DemandSphere](https://www.getapp.co.nz/software/90963/ginzametrics) — 3.0/5 (1 reviews) — Enterprise SEO Made Simple

## Related Categories

- [PPC Software](https://www.getapp.co.nz/directory/985/ppc/software)
- [Campaign Management Software](https://www.getapp.co.nz/directory/304/campaign-management/software)
- [Website Optimization Tools](https://www.getapp.co.nz/directory/1671/website-optimization-tools/software)
- [Social Media Marketing Tools](https://www.getapp.co.nz/directory/104/social-media/software)
- [Competitive Intelligence Software](https://www.getapp.co.nz/directory/305/competitive-intelligence/software)

## Links

- [View on GetApp](https://www.getapp.co.nz/directory/313/seo-sem/software)
- [All Categories](https://www.getapp.co.nz/directory)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Review, Compare and Evaluate small business software. GetApp New Zealand has software offers, SaaS and Cloud Apps, independent evaluations and reviews.","email":"info@getapp.co.nz","url":"https://www.getapp.co.nz/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@type":"Organization","@id":"https://www.getapp.co.nz/#organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/getapp","https://www.facebook.com/GetAppcom","https://www.linkedin.com/company/getapp-com-a-gartner-company/","https://www.instagram.com/getappcom/","https://www.youtube.com/c/GetAppCom"]},{"name":null,"url":"https://www.getapp.co.nz/","@type":"WebSite","@id":"https://www.getapp.co.nz/#website","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"potentialAction":{"query":"required","target":"https://www.getapp.co.nz/search/?q={search_term_string}","@type":"SearchAction","query-input":"required name=search_term_string"}},{"name":"SEO/SEM Tools","description":"Discover the most popular Free SEO/SEM Tools tools and compare user ratings, pricing, features, and free demo versions.","url":"https://www.getapp.co.nz/directory/313/seo-sem/pricing/free/software","about":{"@id":"https://www.getapp.co.nz/directory/313/seo-sem/pricing/free/software#itemlist"},"breadcrumb":{"@id":"https://www.getapp.co.nz/directory/313/seo-sem/pricing/free/software#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.co.nz/directory/313/seo-sem/pricing/free/software#webpage","mainEntity":{"@id":"https://www.getapp.co.nz/directory/313/seo-sem/pricing/free/software#itemlist"},"isPartOf":{"@id":"https://www.getapp.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.getapp.co.nz/#organization"}},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Free SEO/SEM Tools","position":2,"item":"https://www.getapp.co.nz/directory/313/seo-sem/software","@type":"ListItem"}],"@id":"https://www.getapp.co.nz/directory/313/seo-sem/pricing/free/software#breadcrumblist"}]}
</script><script type="application/ld+json">
  {"name":"Top Free SEO/SEM Tools Applications and Tools | GetApp NZ 2026","@context":"https://schema.org","@type":"ItemList","itemListElement":[{"name":"Semrush","position":1,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7d2e0b70-7aa2-4877-83ab-4f2de2fc50d8.png","url":"https://www.getapp.co.nz/software/91634/semrush","@type":"ListItem"},{"name":"Moz Pro","position":2,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/52d67faa-ae76-4357-b4ff-b7e002eece5b.png","url":"https://www.getapp.co.nz/software/90793/seomoz","@type":"ListItem"},{"name":"Similarweb","position":3,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/286e06ec-acd3-483d-861e-116447114a22.png","url":"https://www.getapp.co.nz/software/100382/similarweb-pro","@type":"ListItem"},{"name":"Raven Tools","position":4,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c71036b6-a13d-4014-98c8-5b0c43a0dc4a.png","url":"https://www.getapp.co.nz/software/2196/ravenpack-news-scores","@type":"ListItem"},{"name":"Yext","position":5,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/29c2613c-6ccd-4a1c-bf65-997dc452fd24.png","url":"https://www.getapp.co.nz/software/105003/yext","@type":"ListItem"},{"name":"Opteo","position":6,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/267e9d6f-73a4-4c10-90c6-55e8f812b141.png","url":"https://www.getapp.co.nz/software/104069/opteo","@type":"ListItem"},{"name":"NinjaCat","position":7,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/724eee2a-638e-4bba-ab06-74687ddbebd8.png","url":"https://www.getapp.co.nz/software/112953/ninjacat","@type":"ListItem"},{"name":"WebCEO","position":8,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/938c01f2-c9cf-4895-86af-5b676510af92.png","url":"https://www.getapp.co.nz/software/102299/web-ceo","@type":"ListItem"},{"name":"ReportGarden","position":9,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/3fd70be8-9f67-4796-bfbc-bc68ee7ae050.png","url":"https://www.getapp.co.nz/software/105431/reportgarden","@type":"ListItem"},{"name":"WooRank","position":10,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d0c188fa-7680-4171-9482-72064f20d6e8.png","url":"https://www.getapp.co.nz/software/91333/woorank","@type":"ListItem"},{"name":"BrightEdge","position":11,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/90a962f9-30d3-484a-815d-e37435d66420.png","url":"https://www.getapp.co.nz/software/91003/brightedge","@type":"ListItem"},{"name":"Linkody","position":12,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/97bf392f-5ece-4797-89a1-0e6e57de6cb4.png","url":"https://www.getapp.co.nz/software/91232/linkody","@type":"ListItem"},{"name":"SeoSamba Marketing Operating System","position":13,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/a61ca0d8-2be1-4305-826a-704c323ccaa7.png","url":"https://www.getapp.co.nz/software/109769/sambasaas","@type":"ListItem"},{"name":"Marin Software","position":14,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f80cbdb3-9928-4014-a1ae-990f259c5d2a.png","url":"https://www.getapp.co.nz/software/90927/marin-software","@type":"ListItem"},{"name":"Marketing Miner","position":15,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/899fbcbb-55b2-4070-a538-280cda4076f5.png","url":"https://www.getapp.co.nz/software/108269/marketing-miner","@type":"ListItem"},{"name":"Funnel Science","position":16,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/8ae9a851-6872-4b9e-bc48-8fbccf411b48.png","url":"https://www.getapp.co.nz/software/111797/funnel-science","@type":"ListItem"},{"name":"Authoritas","position":17,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/3c7ed1cd-3c97-45f9-99a2-085c2aef5c85.png","url":"https://www.getapp.co.nz/software/8174/analytics-seo-com","@type":"ListItem"},{"name":"SEOmator","position":18,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d60c64f2-a0dd-4157-85ce-5f36d6bcfb6f.png","url":"https://www.getapp.co.nz/software/109959/seomator","@type":"ListItem"},{"name":"adCore","position":19,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c6d561c7-21bc-4a4d-a295-383a280e1103.png","url":"https://www.getapp.co.nz/software/90820/adcore","@type":"ListItem"},{"name":"TribeLocal","position":20,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/9c9ade69-ca95-4655-bbf8-7c7f953b129e.png","url":"https://www.getapp.co.nz/software/107393/tribelocal","@type":"ListItem"},{"name":"DemandSphere","position":21,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7c942e3b-d7d3-4192-b361-c1d36c825552.jpeg","url":"https://www.getapp.co.nz/software/90963/ginzametrics","@type":"ListItem"}],"@id":"https://www.getapp.co.nz/directory/313/seo-sem/pricing/free/software#itemlist","numberOfItems":21}
</script>