---
description: Our free tool can help you get a quick and detailed side-by-side comparison for Semrush vs BrightLocal. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Semrush vs BrightLocal Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Local SEO Tools](/directory/3843/local-seo-tools/software) > [Semrush \<span\>vs\</span\> BrightLocal](https://www.getapp.co.nz/compare/91634/2049748/semrush/vs/brightlocal)

# Compare Semrush vs BrightLocal

Canonical: https://www.getapp.co.nz/compare/91634/2049748/semrush/vs/brightlocal

> Detailed comparison between Semrush and BrightLocal. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Semrush | BrightLocal |
| **Overall rating** | 4.6/5 | 4.8/5 |
| **Total Reviews** | 2317 | 281 |
| **Starting Price** | US$139.95 | US$39.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Semrush

- API
- Audit Management
- Backlink Monitoring
- Competitive Analysis
- Customisable Branding
- Customisable Templates
- Dashboard
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Listing Management
- Localisation Automation
- Mobile Keywords
- Monitoring
- Multi-Location
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- SEO Audit
- Social Media Integration

### BrightLocal

- API
- Audit Management
- Backlink Monitoring
- Competitive Analysis
- Customisable Branding
- Customisable Templates
- Dashboard
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Listing Management
- Localisation Automation
- Mobile Keywords
- Monitoring
- Multi-Location
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- SEO Audit
- Social Media Integration

## Links

- [View Semrush Profile](https://www.getapp.co.nz/software/91634/semrush)
- [View BrightLocal Profile](https://www.getapp.co.nz/software/2049748/brightlocal)
- [View Original Comparison](https://www.getapp.co.nz/compare/91634/2049748/semrush/vs/brightlocal)

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