---
description: Our free tool can help you get a quick and detailed side-by-side comparison for Brevo vs Customer.io. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Brevo vs Customer.io Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [All-in-One Marketing Platforms](/directory/310/online-marketing/software) > [Brevo \<span\>vs\</span\> Customer.io](https://www.getapp.co.nz/compare/91466/91556/brevo/vs/customer-io)

# Compare Brevo vs Customer.io

Canonical: https://www.getapp.co.nz/compare/91466/91556/brevo/vs/customer-io

> Detailed comparison between Brevo and Customer.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Brevo | Customer.io |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 3408 | 87 |
| **Starting Price** | US$9.00 | US$100.00 |
| **Free Trial** | No | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Key features

### Brevo

- API
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- GDPR Compliance
- Lead Capture
- Lead Management
- Lead Qualification
- Multi-Channel Communication
- Real-Time Data
- Segmentation
- Social Media Integration
- Subscriber Management

### Customer.io

- API
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- GDPR Compliance
- Lead Capture
- Lead Management
- Lead Qualification
- Multi-Channel Communication
- Real-Time Data
- Segmentation
- Social Media Integration
- Subscriber Management

## Links

- [View Brevo Profile](https://www.getapp.co.nz/software/91466/brevo)
- [View Customer.io Profile](https://www.getapp.co.nz/software/91556/customer-io)
- [View Original Comparison](https://www.getapp.co.nz/compare/91466/91556/brevo/vs/customer-io)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Brevo vs Customer.io Comparison | GetApp New Zealand 2026","description":"Our free tool can help you get a quick and detailed side-by-side comparison for Brevo vs Customer.io. Learn more about each of these software and make the best decision for your business.","url":"https://www.getapp.co.nz/compare/91466/91556/brevo/vs/customer-io","about":[{"@id":"https://www.getapp.co.nz/software/91466/brevo#software"},{"@id":"https://www.getapp.co.nz/software/91556/customer-io#software"}],"breadcrumb":{"@id":"https://www.getapp.co.nz/compare/91466/91556/brevo/vs/customer-io#breadcrumblist"},"@id":"https://www.getapp.co.nz/compare/91466/91556/brevo/vs/customer-io#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.getapp.co.nz/#organization"}},{"name":"Brevo","description":"Brevo is a CRM and email marketing solution that enables businesses to run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. It allows users to trigger transactional emails, SMS, and WhatsApp notifications through Brevo SMTP and APIs, and automate marketing activities to deliver targeted messages and efficiently manage their audience. \n\nBrevo reduces reliance on multiple marketing and sales apps by providing integrated tools for a comprehensive view of customer interactions. It supports real-time customer engagement with live chat and chatbot, tracks leads, automates tasks, schedules meetings with its Sales Platform.\n\nThe tool connects to eCommerce stores for sales tracking and retention analysis, and offers a cloud-based phone system for communication anytime, anywhere.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/2851a0f2-9832-48c7-b0ec-911d2394af7a.webp","url":"https://www.getapp.co.nz/software/91466/brevo","@id":"https://www.getapp.co.nz/software/91466/brevo#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":3408},"offers":{"price":"9","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios"},{"name":"Customer.io","description":"Customer.io is a comprehensive customer engagement platform that enables businesses to create personalized, data-driven communication journeys across multiple channels. The platform transforms first-party data into actionable messaging campaigns that foster meaningful customer relationships. Customer.io serves organizations across various industries and scales, from small startups to publicly traded enterprises with hundreds of millions of users, providing solutions for both B2B and B2C markets including SaaS, EdTech, FinTech, Marketplace, and Healthcare sectors.\n\nThe platform's core functionality centers around its messaging automation capabilities, featuring a visual drag-and-drop workflow builder that allows marketers and product teams to design complex customer journeys with ease. Customer.io supports omnichannel messaging through email, SMS, push notifications, and in-app messages, all personalized using unlimited profile attributes and event data. The system's sophisticated segmentation tools enable precise audience targeting based on behavioral triggers and custom attributes. Advanced testing capabilities include A/B and cohort testing to optimize message content and delivery timing. The Design Studio provides collaborative editing tools for creating high-quality messages while maintaining brand consistency. Analytics and conversion tracking features allow teams to measure campaign performance, compare metrics across initiatives, and track goal completions to demonstrate ROI. The platform maintains high uptime and has processed billions of messages, demonstrating its enterprise-grade scalability.\n\nCustomer.io places significant emphasis on data management and integration capabilities, offering APIs, webhooks, and native connections to synchronize customer data across systems. The platform supports reverse ETL functionality for data warehouses like Snowflake and BigQuery, enabling seamless data flow between sources and destinations. Ad audience synchronization features automatically keep segments in sync with major advertising networks including Google, Facebook, Instagram, and YouTube. Custom objects functionality enhances message precision by incorporating complex relational data such as companies, courses, or properties. The platform processes billions of daily API calls and has sent billions of webhooks, demonstrating its data handling capabilities. Security and compliance are prioritized with ISO certification and adherence to GDPR, HIPAA, SOC Type II, and CCPA standards, with options for data residency in either the EU or US to meet regulatory requirements.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e943b615-e218-4a2c-96db-b69fb3e801f1.png","url":"https://www.getapp.co.nz/software/91556/customer-io","@id":"https://www.getapp.co.nz/software/91556/customer-io#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":87},"offers":{"price":"100","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.co.nz/compare/91466/91556/brevo/vs/customer-io#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"All-in-One Marketing Platforms","position":2,"item":"/directory/310/online-marketing/software","@type":"ListItem"},{"name":"Brevo vs Customer.io","position":3,"item":"https://www.getapp.co.nz/compare/91466/91556/brevo/vs/customer-io","@type":"ListItem"}]}]}
</script>