---
description: Our free tool can help you get a quick and detailed side-by-side comparison for Dealertrack DMS vs Mastermind. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Dealertrack DMS vs Mastermind Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Car Dealer Software](/directory/201/auto-dealers/software) > [Dealertrack DMS \<span\>vs\</span\> Mastermind](https://www.getapp.co.nz/compare/91401/120143/dealer-management-solutions/vs/automotivemastermind)

# Compare Dealertrack DMS vs Mastermind

Canonical: https://www.getapp.co.nz/compare/91401/120143/dealer-management-solutions/vs/automotivemastermind

> Detailed comparison between Dealertrack DMS and Mastermind. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Dealertrack DMS | Mastermind |
| **Overall rating** | 4.4/5 | 5.0/5 |
| **Total Reviews** | 116 | 2 |
| **Starting Price** | - | US$2,500.00 |
| **Free Trial** | - | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Dealertrack DMS

- API
- Accounting
- Activity Dashboard
- Contact Database
- Customer Database
- Customer History
- Dashboard
- Document Management
- Lease Tracking
- New Car Dealer
- Reporting/Analytics
- Sales Reports
- Service Department
- Stock Management
- Used Car Dealer
- Website Integration

### Mastermind

- API
- Activity Dashboard
- CRM
- Contact Database
- Customer Database
- Customer History
- Dashboard
- Email Management
- Lead Capture
- Lead Management
- Lease Tracking
- New Car Dealer
- Reporting/Analytics
- Sales Reports
- Service Department
- Used Car Dealer

## Links

- [View Dealertrack DMS Profile](https://www.getapp.co.nz/software/91401/dealer-management-solutions)
- [View Mastermind Profile](https://www.getapp.co.nz/software/120143/automotivemastermind)
- [View Original Comparison](https://www.getapp.co.nz/compare/91401/120143/dealer-management-solutions/vs/automotivemastermind)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Dealertrack DMS vs Mastermind Comparison | GetApp New Zealand 2026","description":"Our free tool can help you get a quick and detailed side-by-side comparison for Dealertrack DMS vs Mastermind. Learn more about each of these software and make the best decision for your business.","url":"https://www.getapp.co.nz/compare/91401/120143/dealer-management-solutions/vs/automotivemastermind","about":[{"@id":"https://www.getapp.co.nz/software/91401/dealer-management-solutions#software"},{"@id":"https://www.getapp.co.nz/software/120143/automotivemastermind#software"}],"breadcrumb":{"@id":"https://www.getapp.co.nz/compare/91401/120143/dealer-management-solutions/vs/automotivemastermind#breadcrumblist"},"@id":"https://www.getapp.co.nz/compare/91401/120143/dealer-management-solutions/vs/automotivemastermind#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.getapp.co.nz/#organization"}},{"name":"Dealertrack DMS","description":"Dealertrack DMS is an auto dealership management software that helps businesses manage contracts, track rentals, handle service requests, and configure pricing, among other processes. The vehicle wizard module allows staff members to create an inventory database to track and maintain usage records for all vehicles and equipment parts.\n\nDealertrack DMS' service dispatching functionality lets supervisors assign repair orders to technicians based on multiple criteria, including priority, employee skill-sets, and vehicle promise time. The built-in document management tool allows staff members to store files and maintain an audit trail for documents, such as contracts, repair orders, and HR files. It also enables administrators to create and classify rental agreements based on several categories, such as insurance, warranty, loaners, and retail.\n\nDealertrack DMS allows organizations to integrate the platform with several third-party solutions, such as Dealer.com, Xtime, DocStar ECM, Elite EXTRA, and more. It lets business leaders utilize the analytics dashboard to forecast activities, prioritize jobs, and generate summarized reports to track the overall business performance.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/2dd690b7-115e-47c3-8ee0-ed277e1eaf62.png","url":"https://www.getapp.co.nz/software/91401/dealer-management-solutions","@id":"https://www.getapp.co.nz/software/91401/dealer-management-solutions#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":116},"operatingSystem":"Cloud"},{"name":"Mastermind","description":"Market EyeQ (formerly automotiveMastermind) is a cloud-based predictive analytics and marketing automation solution designed to help automotive businesses identify, communicate, and close deals with prospects. The platform includes an interactive dashboard that provides insights into the market, potential buyers, and customer behavior.\n \nautomotiveMastermind’s predictive marketing cycle enables users to manage the entire sales process, from nurturing leads to sending messages and connecting customers with the dealership. Users receive detailed feedback on marketing campaigns and sales performances to track retention rates and conversion ratios.\n \nWith automotiveMastermind, users can create personalized marketing campaigns that include targeted strategies for each customer segment. automotiveMastermind's sales platform, MarketEyeQ, provides users with behavior prediction scores (BPS) and overall rankings of the likelihood of a customer to purchase a vehicle. \n \nautomotiveMastermind’s built-in data mining algorithms analyze various factors such as customer finances, driving patterns, lifestyle, and social media to predict customer behavior. The platform also offers lead management tools, including custom outreach to service vehicle customers.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/cffd6f7c-ebbd-4ca5-8b7c-63b95b9441a1.png","url":"https://www.getapp.co.nz/software/120143/automotivemastermind","@id":"https://www.getapp.co.nz/software/120143/automotivemastermind#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":5.0,"bestRating":5,"ratingCount":2},"offers":{"price":"2500","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.co.nz/compare/91401/120143/dealer-management-solutions/vs/automotivemastermind#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Car Dealer Software","position":2,"item":"/directory/201/auto-dealers/software","@type":"ListItem"},{"name":"Dealertrack DMS vs Mastermind","position":3,"item":"https://www.getapp.co.nz/compare/91401/120143/dealer-management-solutions/vs/automotivemastermind","@type":"ListItem"}]}]}
</script>
