---
description: Our free tool can help you get a quick and detailed side-by-side comparison for VWO Testing vs Instapage. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: VWO Testing vs Instapage Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Landing Page Software](/directory/591/landing-page/software) > [VWO Testing \<span\>vs\</span\> Instapage](https://www.getapp.co.nz/compare/91227/100933/visual-website-optimizer/vs/instapage)

# Compare VWO Testing vs Instapage

Canonical: https://www.getapp.co.nz/compare/91227/100933/visual-website-optimizer/vs/instapage

> Detailed comparison between VWO Testing and Instapage. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | VWO Testing | Instapage |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 91 | 365 |
| **Starting Price** | - | US$79.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### VWO Testing

- A/B Testing
- API
- Audience Targeting
- Campaign Segmentation
- Conversion Rate Optimisation
- Conversion Tracking
- Customisable Reports
- Customisable Templates
- Data Visualisation
- Engagement Tracking
- Experience Management
- Heatmaps
- Landing Pages/Web Forms
- Monitoring
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Split Testing
- Visual Editor
- Website Analytics

### Instapage

- A/B Testing
- API
- Audience Targeting
- Campaign Segmentation
- Conversion Rate Optimisation
- Conversion Tracking
- Customisable Reports
- Customisable Templates
- Data Visualisation
- Engagement Tracking
- Experience Management
- Heatmaps
- Landing Pages/Web Forms
- Monitoring
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Split Testing
- Visual Editor
- Website Analytics

## Links

- [View VWO Testing Profile](https://www.getapp.co.nz/software/91227/visual-website-optimizer)
- [View Instapage Profile](https://www.getapp.co.nz/software/100933/instapage)
- [View Original Comparison](https://www.getapp.co.nz/compare/91227/100933/visual-website-optimizer/vs/instapage)

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