---
description: Our free tool can help you get a quick and detailed side-by-side comparison for Google Analytics 360 vs Alexa. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Google Analytics 360 vs Alexa Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Insight Engine Software](/directory/3794/insight-engines/software) > [Google Analytics 360 \<span\>vs\</span\> Alexa](https://www.getapp.co.nz/compare/90997/111717/google-analytics/vs/alexa-marketing-stack)

# Compare Google Analytics 360 vs Alexa

Canonical: https://www.getapp.co.nz/compare/90997/111717/google-analytics/vs/alexa-marketing-stack

> Detailed comparison between Google Analytics 360 and Alexa. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Alexa |
| **Overall rating** | 4.7/5 | 4.4/5 |
| **Total Reviews** | 8092 | 86 |
| **Starting Price** | - | US$99.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | FAQs/Forum, Chat |
| **Training** | Webinars, Documentation, Videos | Documentation, Videos |

## Key features

### Google Analytics 360

- API
- Ad hoc Reporting
- Analytics
- Campaign Management
- Dashboard
- Data Integration
- Data Visualisation
- Intelligent Search
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Real-Time Data
- Referral Tracking
- Reporting & Statistics
- Site Search Tracking
- Tagging

### Alexa

- Backlink Monitoring
- Campaign Management
- Dashboard
- Data Visualisation
- Engagement Tracking
- Keyword Rank Tracking
- Keyword Tracking
- Reporting & Statistics
- Tagging

## Links

- [View Google Analytics 360 Profile](https://www.getapp.co.nz/software/90997/google-analytics)
- [View Alexa Profile](https://www.getapp.co.nz/software/111717/alexa-marketing-stack)
- [View Original Comparison](https://www.getapp.co.nz/compare/90997/111717/google-analytics/vs/alexa-marketing-stack)

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