---
description: Our free tool can help you get a quick and detailed side-by-side comparison for Google Analytics 360 vs Segment. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Google Analytics 360 vs Segment Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Segment](https://www.getapp.co.nz/compare/90997/101273/google-analytics/vs/segment)

# Compare Google Analytics 360 vs Segment

Canonical: https://www.getapp.co.nz/compare/90997/101273/google-analytics/vs/segment

> Detailed comparison between Google Analytics 360 and Segment. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Segment |
| **Overall rating** | 4.7/5 | 4.7/5 |
| **Total Reviews** | 8089 | 72 |
| **Starting Price** | - | US$120.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | Webinars, Documentation, Videos | Documentation |

## Key features

### Google Analytics 360

- API
- Campaign Management
- Campaign Tracking
- Customer Database
- Customer Segmentation
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Integration
- Forecasting
- KPI Monitoring
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Data
- Recommendations
- Reporting/Analytics
- Website Analytics

### Segment

- API
- Campaign Management
- Campaign Tracking
- Customer Database
- Customer Segmentation
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Integration
- Forecasting
- Multi-Channel Data Collection
- Multi-Domain
- Performance Metrics
- Recommendations
- Reporting/Analytics
- Website Analytics

## Links

- [View Google Analytics 360 Profile](https://www.getapp.co.nz/software/90997/google-analytics)
- [View Segment Profile](https://www.getapp.co.nz/software/101273/segment)
- [View Original Comparison](https://www.getapp.co.nz/compare/90997/101273/google-analytics/vs/segment)

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