---
description: Our free tool can help you get a quick and detailed side-by-side comparison for Marin Software vs Google Analytics 360. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Marin Software vs Google Analytics 360 Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/104/social-media/software) > [Marin Software \<span\>vs\</span\> Google Analytics 360](https://www.getapp.co.nz/compare/90927/90997/marin-software/vs/google-analytics)

# Compare Marin Software vs Google Analytics 360

Canonical: https://www.getapp.co.nz/compare/90927/90997/marin-software/vs/google-analytics

> Detailed comparison between Marin Software and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Marin Software | Google Analytics 360 |
| **Overall rating** | 4.1/5 | 4.7/5 |
| **Total Reviews** | 20 | 8090 |
| **Starting Price** | US$500.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Key features

### Marin Software

- A/B Testing
- API
- Access Controls/Permissions
- Ad hoc Reporting
- Campaign Management
- Conversion Tracking
- Customisable Reports
- Dashboard
- Dashboard Creation
- Data Visualisation
- KPI Monitoring
- Keyword Tracking
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Tagging

### Google Analytics 360

- A/B Testing
- API
- Access Controls/Permissions
- Ad hoc Reporting
- Campaign Management
- Conversion Tracking
- Customisable Reports
- Dashboard
- Dashboard Creation
- Data Visualisation
- KPI Monitoring
- Keyword Tracking
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Tagging

## Links

- [View Marin Software Profile](https://www.getapp.co.nz/software/90927/marin-software)
- [View Google Analytics 360 Profile](https://www.getapp.co.nz/software/90997/google-analytics)
- [View Original Comparison](https://www.getapp.co.nz/compare/90927/90997/marin-software/vs/google-analytics)

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