---
description: Our free tool can help you get a quick and detailed side-by-side comparison for Mixpanel vs Adjust. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Mixpanel vs Adjust Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [Mixpanel \<span\>vs\</span\> Adjust](https://www.getapp.co.nz/compare/90837/121363/mixpanel/vs/adjust)

# Compare Mixpanel vs Adjust

Canonical: https://www.getapp.co.nz/compare/90837/121363/mixpanel/vs/adjust

> Detailed comparison between Mixpanel and Adjust. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mixpanel | Adjust |
| **Overall rating** | 4.5/5 | 4.2/5 |
| **Total Reviews** | 146 | 26 |
| **Starting Price** | US$25.00 | €129.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Mixpanel

- API
- Activity Dashboard
- Alerts/Notifications
- Audience Targeting
- Campaign Management
- Cohort Analysis
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Data Import/Export
- Data Visualisation
- Engagement Tracking
- Funnel Analysis
- In-App Events Tracking
- Performance Metrics
- Predictive Analytics
- Push Notifications
- Reporting/Analytics
- Retention Tracking
- Revenue Tracking

### Adjust

- API
- Activity Dashboard
- Alerts/Notifications
- Audience Targeting
- Campaign Management
- Cohort Analysis
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Data Import/Export
- Data Visualisation
- Engagement Tracking
- Funnel Analysis
- In-App Events Tracking
- Performance Metrics
- Predictive Analytics
- Push Notifications
- Reporting/Analytics
- Retention Tracking
- Revenue Tracking

## Links

- [View Mixpanel Profile](https://www.getapp.co.nz/software/90837/mixpanel)
- [View Adjust Profile](https://www.getapp.co.nz/software/121363/adjust)
- [View Original Comparison](https://www.getapp.co.nz/compare/90837/121363/mixpanel/vs/adjust)

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