---
description: Our free tool can help you get a quick and detailed side-by-side comparison for Salesforce Marketing Cloud Account Engagement vs Google Analytics 360. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Salesforce Marketing Cloud Account Engagement vs Google Analytics 360 Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/304/campaign-management/software) > [Salesforce Marketing Cloud Account Engagement \<span\>vs\</span\> Google Analytics 360](https://www.getapp.co.nz/compare/8294/90997/pardot/vs/google-analytics)

# Compare Salesforce Marketing Cloud Account Engagement vs Google Analytics 360

Canonical: https://www.getapp.co.nz/compare/8294/90997/pardot/vs/google-analytics

> Detailed comparison between Salesforce Marketing Cloud Account Engagement and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Salesforce Marketing Cloud Account Engagement | Google Analytics 360 |
| **Overall rating** | 4.1/5 | 4.7/5 |
| **Total Reviews** | 649 | 8091 |
| **Starting Price** | US$1,250.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile) | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Key features

### Salesforce Marketing Cloud Account Engagement

- A/B Testing
- API
- Access Controls/Permissions
- Campaign Management
- Collaboration Tools
- Customer Database
- Customer Segmentation
- Customisable Reports
- Dashboard
- Keyword Tracking
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Website Analytics

### Google Analytics 360

- A/B Testing
- API
- Access Controls/Permissions
- Campaign Management
- Collaboration Tools
- Customer Database
- Customer Segmentation
- Customisable Reports
- Dashboard
- Keyword Tracking
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Website Analytics

## Links

- [View Salesforce Marketing Cloud Account Engagement Profile](https://www.getapp.co.nz/software/8294/pardot)
- [View Google Analytics 360 Profile](https://www.getapp.co.nz/software/90997/google-analytics)
- [View Original Comparison](https://www.getapp.co.nz/compare/8294/90997/pardot/vs/google-analytics)

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