---
description: Our free tool can help you get a quick and detailed side-by-side comparison for Mailchimp vs Mail Merge Toolkit. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Mailchimp vs Mail Merge Toolkit Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Email Management Software](/directory/306/email-management/software) > [Mailchimp \<span\>vs\</span\> Mail Merge Toolkit](https://www.getapp.co.nz/compare/8268/2073522/mailchimp/vs/mail-merge-toolkit)

# Compare Mailchimp vs Mail Merge Toolkit

Canonical: https://www.getapp.co.nz/compare/8268/2073522/mailchimp/vs/mail-merge-toolkit

> Detailed comparison between Mailchimp and Mail Merge Toolkit. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Mail Merge Toolkit |
| **Overall rating** | 4.5/5 | 4.8/5 |
| **Total Reviews** | 17576 | 4 |
| **Starting Price** | US$13.00 | US$24.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Documentation, Videos |

## Key features

### Mailchimp

- API
- Channel Management
- Click Tracking
- Customisable Templates
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- For Startups
- Lead Management
- Monitoring
- Product Catalog
- Real-Time Data
- Reminders
- Scheduled Messaging
- Scheduling
- Shopping Cart
- Third-Party Integrations
- Website Publishing Options
- Website Visitor Tracking

### Mail Merge Toolkit

- API
- Click Tracking
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Third-Party Integrations

## Links

- [View Mailchimp Profile](https://www.getapp.co.nz/software/8268/mailchimp)
- [View Mail Merge Toolkit Profile](https://www.getapp.co.nz/software/2073522/mail-merge-toolkit)
- [View Original Comparison](https://www.getapp.co.nz/compare/8268/2073522/mailchimp/vs/mail-merge-toolkit)

-----

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