---
description: Our free tool can help you get a quick and detailed side-by-side comparison for Mailchimp vs Personizely. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Mailchimp vs Personizely Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Email Management Software](/directory/306/email-management/software) > [Mailchimp \<span\>vs\</span\> Personizely](https://www.getapp.co.nz/compare/8268/2071253/mailchimp/vs/personizely)

# Compare Mailchimp vs Personizely

Canonical: https://www.getapp.co.nz/compare/8268/2071253/mailchimp/vs/personizely

> Detailed comparison between Mailchimp and Personizely. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Personizely |
| **Overall rating** | 4.5/5 | 4.9/5 |
| **Total Reviews** | 17572 | 38 |
| **Starting Price** | US$13.00 | US$39.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Mailchimp

- A/B Testing
- Abandoned Cart Saver
- Behavioural Targeting
- Campaign Management
- Channel Management
- Customisable Branding
- Customisable Forms
- Customisable Templates
- Drag & Drop
- Lead Management
- Product Catalog
- Real-Time Analytics
- Recommendations
- Reporting/Analytics
- Template Management
- Third-Party Integrations
- Visual Analytics
- WYSIWYG Editor
- Website Personalisation
- Website Visitor Tracking

### Personizely

- A/B Testing
- Abandoned Cart Saver
- Behavioural Targeting
- Campaign Management
- Customisable Branding
- Customisable Forms
- Drag & Drop
- Real-Time Analytics
- Recommendations
- Reporting/Analytics
- Template Management
- Third-Party Integrations
- Visual Analytics
- WYSIWYG Editor
- Website Personalisation

## Links

- [View Mailchimp Profile](https://www.getapp.co.nz/software/8268/mailchimp)
- [View Personizely Profile](https://www.getapp.co.nz/software/2071253/personizely)
- [View Original Comparison](https://www.getapp.co.nz/compare/8268/2071253/mailchimp/vs/personizely)

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