---
description: Our free tool can help you get a quick and detailed side-by-side comparison for Mailchimp vs Apollo.io. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Mailchimp vs Apollo.io Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/308/marketing-automation/software) > [Mailchimp \<span\>vs\</span\> Apollo.io](https://www.getapp.co.nz/compare/8268/122751/mailchimp/vs/apollo-io)

# Compare Mailchimp vs Apollo.io

Canonical: https://www.getapp.co.nz/compare/8268/122751/mailchimp/vs/apollo-io

> Detailed comparison between Mailchimp and Apollo.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Apollo.io |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 17604 | 393 |
| **Starting Price** | US$13.00 | US$0.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Mailchimp

- AI/Machine Learning
- API
- Activity Tracking
- CRM
- Content Management
- Customer Database
- Customer Profiles
- Customisable Templates
- Dashboard
- Email Management
- Engagement Tracking
- GDPR Compliance
- Lead Capture
- Lead Management
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reminders
- Segmentation
- Social Media Integration

### Apollo.io

- AI/Machine Learning
- API
- Activity Tracking
- CRM
- Content Management
- Customer Database
- Customer Profiles
- Customisable Templates
- Dashboard
- Email Management
- Engagement Tracking
- GDPR Compliance
- Lead Capture
- Lead Management
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reminders
- Segmentation
- Social Media Integration

## Links

- [View Mailchimp Profile](https://www.getapp.co.nz/software/8268/mailchimp)
- [View Apollo.io Profile](https://www.getapp.co.nz/software/122751/apollo-io)
- [View Original Comparison](https://www.getapp.co.nz/compare/8268/122751/mailchimp/vs/apollo-io)

-----

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