---
description: Our free tool can help you get a quick and detailed side-by-side comparison for iContact vs Ortto. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: iContact vs Ortto Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/104/social-media/software) > [iContact \<span\>vs\</span\> Ortto](https://www.getapp.co.nz/compare/740/100396/icontact/vs/autopilot)

# Compare iContact vs Ortto

Canonical: https://www.getapp.co.nz/compare/740/100396/icontact/vs/autopilot

> Detailed comparison between iContact and Ortto. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | iContact | Ortto |
| **Overall rating** | 4.5/5 | 4.6/5 |
| **Total Reviews** | 604 | 113 |
| **Starting Price** | US$14.00 | US$199.00 |
| **Free Trial** | - | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### iContact

- API
- Activity Tracking
- CAN-SPAM Compliance
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customisable Branding
- Customisable Templates
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- Real-Time Analytics
- Real-Time Data
- Segmentation
- Social Media Integration
- Subscriber Management
- Web Forms

### Ortto

- API
- Activity Tracking
- CAN-SPAM Compliance
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customisable Branding
- Customisable Templates
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- Real-Time Analytics
- Real-Time Data
- Segmentation
- Social Media Integration
- Subscriber Management
- Web Forms

## Links

- [View iContact Profile](https://www.getapp.co.nz/software/740/icontact)
- [View Ortto Profile](https://www.getapp.co.nz/software/100396/autopilot)
- [View Original Comparison](https://www.getapp.co.nz/compare/740/100396/icontact/vs/autopilot)

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