---
description: Our free tool can help you get a quick and detailed side-by-side comparison for Salesforce Marketing Cloud vs Craft. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Salesforce Marketing Cloud vs Craft Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Personalization Software](/directory/609/personalization-behavioral-targeting/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> Craft](https://www.getapp.co.nz/compare/607/2050184/salesforce-marketing-cloud/vs/craft-1)

# Compare Salesforce Marketing Cloud vs Craft

Canonical: https://www.getapp.co.nz/compare/607/2050184/salesforce-marketing-cloud/vs/craft-1

> Detailed comparison between Salesforce Marketing Cloud and Craft. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Salesforce Marketing Cloud | Craft |
| **Overall rating** | 4.2/5 | 4.5/5 |
| **Total Reviews** | 530 | 19 |
| **Starting Price** | US$25.00 | US$299.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation |

## Key features

### Salesforce Marketing Cloud

- AI/Machine Learning
- Access Controls/Permissions
- Ad hoc Reporting
- Archiving & Retention
- Channel Management
- Configurable Workflow
- Customisable Templates
- Data Recovery
- Email Monitoring
- Engagement Tracking
- Filtering
- For Marketing and Advertising
- For Startups
- KPI Monitoring
- Lead Management
- Monitoring
- Real-Time Data
- Sales Activity Management
- Video Support
- Website Visitor Tracking

### Craft

- Access Controls/Permissions
- Customisable Templates
- Video Support

## Links

- [View Salesforce Marketing Cloud Profile](https://www.getapp.co.nz/software/607/salesforce-marketing-cloud)
- [View Craft Profile](https://www.getapp.co.nz/software/2050184/craft-1)
- [View Original Comparison](https://www.getapp.co.nz/compare/607/2050184/salesforce-marketing-cloud/vs/craft-1)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Salesforce Marketing Cloud vs Craft Comparison | GetApp New Zealand 2026","description":"Our free tool can help you get a quick and detailed side-by-side comparison for Salesforce Marketing Cloud vs Craft. Learn more about each of these software and make the best decision for your business.","url":"https://www.getapp.co.nz/compare/607/2050184/salesforce-marketing-cloud/vs/craft-1","about":[{"@id":"https://www.getapp.co.nz/software/607/salesforce-marketing-cloud#software"},{"@id":"https://www.getapp.co.nz/software/2050184/craft-1#software"}],"breadcrumb":{"@id":"https://www.getapp.co.nz/compare/607/2050184/salesforce-marketing-cloud/vs/craft-1#breadcrumblist"},"@id":"https://www.getapp.co.nz/compare/607/2050184/salesforce-marketing-cloud/vs/craft-1#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.co.nz/#website"},"publisher":{"@id":"https://www.getapp.co.nz/#organization"},"inLanguage":"en-NZ"},{"name":"Salesforce Marketing Cloud","description":"Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.\n\nThe platform offers a range of capabilities to drive growth, including unified profiles and analytics to action data faster, Agentforce to deploy smarter campaigns and personalize content, and real-time personalization powered by contextual customer data. Businesses can create impactful campaigns more quickly with the help of AI-based tools that optimize every step of the campaign process. The platform also enables seamless engagement across the customer lifecycle, from email and mobile to advertising and web, to drive growth and loyalty.\n\nSalesforce Marketing Cloud is suitable for businesses of any size or industry. It provides a connected suite of tools built on the Salesforce platform, allowing for the unification and activation of first-party customer data, audience segmentation, campaign management and automation, performance insights, and cross-channel personalization. With the platform's proven ability to increase marketing ROI, customer lifetime value, and engagement while decreasing customer acquisition costs, Salesforce Marketing Cloud empowers organizations to achieve marketing and growth goals.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d6ee7c21-0c8e-471c-aec9-73b76273700a.png","url":"https://www.getapp.co.nz/software/607/salesforce-marketing-cloud","@id":"https://www.getapp.co.nz/software/607/salesforce-marketing-cloud#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":530},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Craft","description":"Craft is a cloud-based user-friendly content management system designed to help businesses across a variety of industry verticals create, edit, and publish content according to individual requirements. It lets users choose and set up custom fields from built-in and plug-in supplied field types based on specific content needs. \n\nKey features of Craft include section types, relations, categories, tags, multi-site, localization, custom forms, image editor, user management, and live preview. Teams can customize the dashboard to display various features, such as quick post, feed (RSS), recent entries, Craft support, updates, or plugin-supplied widgets including Google Analytics and Commerce reports. The asset management module enables managers to display files in a thumbnail or list view. \n\nCraft allows eCommerce businesses to add custom fields to their orders, view in-progress carts, set custom order statuses, organize products into types, and keep track of customers' payment status with Stripe integration.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/7e5eecbd-fb02-427a-9424-409e02454424.png","url":"https://www.getapp.co.nz/software/2050184/craft-1","@id":"https://www.getapp.co.nz/software/2050184/craft-1#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":19},"offers":{"price":"299","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Apple, Windows, Android, Platform ios, Platform ipad"},{"@id":"https://www.getapp.co.nz/compare/607/2050184/salesforce-marketing-cloud/vs/craft-1#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Personalization Software","position":2,"item":"/directory/609/personalization-behavioral-targeting/software","@type":"ListItem"},{"name":"Salesforce Marketing Cloud vs Craft","position":3,"item":"https://www.getapp.co.nz/compare/607/2050184/salesforce-marketing-cloud/vs/craft-1","@type":"ListItem"}]}]}
</script>
