---
description: Our free tool can help you get a quick and detailed side-by-side comparison for Salesforce Marketing Cloud vs SMARTLY.IO. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Salesforce Marketing Cloud vs SMARTLY.IO Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Personalization Software](/directory/609/personalization-behavioral-targeting/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> SMARTLY.IO](https://www.getapp.co.nz/compare/607/113221/salesforce-marketing-cloud/vs/smartly)

# Compare Salesforce Marketing Cloud vs SMARTLY.IO

Canonical: https://www.getapp.co.nz/compare/607/113221/salesforce-marketing-cloud/vs/smartly

> Detailed comparison between Salesforce Marketing Cloud and SMARTLY.IO. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Salesforce Marketing Cloud | SMARTLY.IO |
| **Overall rating** | 4.2/5 | 4.5/5 |
| **Total Reviews** | 526 | 13 |
| **Starting Price** | US$25.00 | - |
| **Free Trial** | No | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Documentation |

## Key features

### Salesforce Marketing Cloud

- A/B Testing
- AI/Machine Learning
- Automated Publishing
- Campaign Planning
- Collaboration Tools
- Content Management
- Customisable Branding
- Customisable Templates
- Engagement Tracking
- For Marketing and Advertising
- Multi-Account Management
- Multi-Channel Marketing
- Performance Metrics
- Post Scheduling
- Real-Time Data
- Reporting/Analytics
- Social Media Integration
- Social Media Monitoring
- Template Management
- Workflow Management

### SMARTLY.IO

- A/B Testing
- AI/Machine Learning
- Automated Publishing
- Campaign Planning
- Collaboration Tools
- Content Management
- Customisable Branding
- Customisable Templates
- Engagement Tracking
- For Marketing and Advertising
- Multi-Account Management
- Multi-Channel Marketing
- Performance Metrics
- Post Scheduling
- Real-Time Data
- Reporting/Analytics
- Social Media Integration
- Social Media Monitoring
- Template Management
- Workflow Management

## Links

- [View Salesforce Marketing Cloud Profile](https://www.getapp.co.nz/software/607/salesforce-marketing-cloud)
- [View SMARTLY.IO Profile](https://www.getapp.co.nz/software/113221/smartly)
- [View Original Comparison](https://www.getapp.co.nz/compare/607/113221/salesforce-marketing-cloud/vs/smartly)

-----

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