---
description: Our free tool can help you get a quick and detailed side-by-side comparison for Emma by Marigold vs Personizely. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Emma by Marigold vs Personizely Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/307/email-marketing/software) > [Emma by Marigold \<span\>vs\</span\> Personizely](https://www.getapp.co.nz/compare/571/2071253/emma/vs/personizely)

# Compare Emma by Marigold vs Personizely

Canonical: https://www.getapp.co.nz/compare/571/2071253/emma/vs/personizely

> Detailed comparison between Emma by Marigold and Personizely. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Emma by Marigold | Personizely |
| **Overall rating** | 4.2/5 | 4.9/5 |
| **Total Reviews** | 156 | 38 |
| **Starting Price** | US$99.00 | US$39.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Emma by Marigold

- A/B Testing
- Behaviour Tracking
- Behavioural Targeting
- Campaign Management
- Channel Management
- Contextual Targeting
- Customisable Branding
- Customisable Forms
- Customisable Templates
- Drag & Drop
- Email Monitoring
- Lead Management
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Scheduling
- Template Management
- Third-Party Integrations
- Visual Analytics
- WYSIWYG Editor

### Personizely

- A/B Testing
- Behaviour Tracking
- Behavioural Targeting
- Campaign Management
- Contextual Targeting
- Customisable Branding
- Customisable Forms
- Drag & Drop
- Real-Time Analytics
- Reporting/Analytics
- Template Management
- Third-Party Integrations
- Visual Analytics
- WYSIWYG Editor

## Links

- [View Emma by Marigold Profile](https://www.getapp.co.nz/software/571/emma)
- [View Personizely Profile](https://www.getapp.co.nz/software/2071253/personizely)
- [View Original Comparison](https://www.getapp.co.nz/compare/571/2071253/emma/vs/personizely)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Emma by Marigold vs Personizely Comparison | GetApp New Zealand 2026","description":"Our free tool can help you get a quick and detailed side-by-side comparison for Emma by Marigold vs Personizely. Learn more about each of these software and make the best decision for your business.","url":"https://www.getapp.co.nz/compare/571/2071253/emma/vs/personizely","about":[{"@id":"https://www.getapp.co.nz/software/571/emma#software"},{"@id":"https://www.getapp.co.nz/software/2071253/personizely#software"}],"breadcrumb":{"@id":"https://www.getapp.co.nz/compare/571/2071253/emma/vs/personizely#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.co.nz/compare/571/2071253/emma/vs/personizely#webpage","isPartOf":{"@id":"https://www.getapp.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.getapp.co.nz/#organization"}},{"name":"Emma by Marigold","description":"Emma by Marigold is a powerful digital marketing platform that makes it easy for teams of all sizes to create beautifully designed email campaigns that drive results. Identify who to target, automate your marketing programs and integrate with the technologies you use most to deliver more effective communications. With award-winning thought leadership, friendly expert services and thoughtful product design, Emma helps marketers worldwide do their very best work.\n\nEmma by Marigold facilitates the automation of email marketing campaigns by allowing users to create targeted workflows, schedule event-triggered emails, and automate based on activity such as purchases, page visits, reviews, and more. Emails can be targeted to the specific customer based on their behavior on the website or activity such as recent purchases. Customer lists can be segmented to deliver more targeted content, and segment can be based on criteria such as last purchase date, demographic, birthday, geographic location, and more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0875ea1b-d5a7-444c-bfb8-35bd29a21939.webp","url":"https://www.getapp.co.nz/software/571/emma","@type":"SoftwareApplication","@id":"https://www.getapp.co.nz/software/571/emma#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":156},"offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Personizely","description":"Personizely is a conversion marketing toolkit that helps websites and ecommerce stores better engage with visitors using website widgets and personalization. Personizely caters to online businesses across industries looking to turn website traffic into revenue through tactics like email list building, cart abandonment recovery, cross-sell, website personalization, and more.\n\nThe Personizely platform provides everything you need to boost conversions on your website. Create any kind of floating bars, slide-ins, embeds, and lightboxes with the easy drag-and-drop widget builder. Drive leads with email subscription forms, exit intent popups, spin-a-wheel gamification, and more. Recover abandoned carts by targeting users who left items behind. Make personalized recommendations to logged in users based on purchase history. Conduct A/B tests on variations of your widgets and web pages.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f7191216-1211-46a6-8b44-3a9ebd80655d.png","url":"https://www.getapp.co.nz/software/2071253/personizely","@type":"SoftwareApplication","@id":"https://www.getapp.co.nz/software/2071253/personizely#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":38},"offers":{"price":"39","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Marketing Software","position":2,"item":"/directory/307/email-marketing/software","@type":"ListItem"},{"name":"Emma by Marigold vs Personizely","position":3,"item":"https://www.getapp.co.nz/compare/571/2071253/emma/vs/personizely","@type":"ListItem"}],"@id":"https://www.getapp.co.nz/compare/571/2071253/emma/vs/personizely#breadcrumblist"}]}
</script>