---
description: Our free tool can help you get a quick and detailed side-by-side comparison for ActiveCampaign vs Customer.io. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: ActiveCampaign vs Customer.io Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/230/crm/software) > [ActiveCampaign \<span\>vs\</span\> Customer.io](https://www.getapp.co.nz/compare/2348/91556/activecampaign/vs/customer-io)

# Compare ActiveCampaign vs Customer.io

Canonical: https://www.getapp.co.nz/compare/2348/91556/activecampaign/vs/customer-io

> Detailed comparison between ActiveCampaign and Customer.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | ActiveCampaign | Customer.io |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 2561 | 87 |
| **Starting Price** | US$15.00 | US$100.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### ActiveCampaign

- API
- Activity Tracking
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customer Database
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Multi-Channel Communication
- Real-Time Data
- Segmentation
- Social Media Integration
- Subscriber Management

### Customer.io

- API
- Activity Tracking
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customer Database
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Multi-Channel Communication
- Real-Time Data
- Segmentation
- Social Media Integration
- Subscriber Management

## Links

- [View ActiveCampaign Profile](https://www.getapp.co.nz/software/2348/activecampaign)
- [View Customer.io Profile](https://www.getapp.co.nz/software/91556/customer-io)
- [View Original Comparison](https://www.getapp.co.nz/compare/2348/91556/activecampaign/vs/customer-io)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"ActiveCampaign vs Customer.io Comparison | GetApp New Zealand 2026","description":"Our free tool can help you get a quick and detailed side-by-side comparison for ActiveCampaign vs Customer.io. Learn more about each of these software and make the best decision for your business.","url":"https://www.getapp.co.nz/compare/2348/91556/activecampaign/vs/customer-io","about":[{"@id":"https://www.getapp.co.nz/software/2348/activecampaign#software"},{"@id":"https://www.getapp.co.nz/software/91556/customer-io#software"}],"breadcrumb":{"@id":"https://www.getapp.co.nz/compare/2348/91556/activecampaign/vs/customer-io#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.co.nz/compare/2348/91556/activecampaign/vs/customer-io#webpage","isPartOf":{"@id":"https://www.getapp.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.getapp.co.nz/#organization"}},{"name":"ActiveCampaign","description":"ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 950+ apps, uncover deep performance insights, and optimize your workflows so you win every day.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/07eabc70-3a67-412d-a587-e3e3f4a882f7.jpeg","url":"https://www.getapp.co.nz/software/2348/activecampaign","@type":"SoftwareApplication","@id":"https://www.getapp.co.nz/software/2348/activecampaign#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":2561},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"Customer.io","description":"Customer.io is a comprehensive customer engagement platform that enables businesses to create personalized, data-driven communication journeys across multiple channels. The platform transforms first-party data into actionable messaging campaigns that foster meaningful customer relationships. Customer.io serves organizations across various industries and scales, from small startups to publicly traded enterprises with hundreds of millions of users, providing solutions for both B2B and B2C markets including SaaS, EdTech, FinTech, Marketplace, and Healthcare sectors.\n\nThe platform's core functionality centers around its messaging automation capabilities, featuring a visual drag-and-drop workflow builder that allows marketers and product teams to design complex customer journeys with ease. Customer.io supports omnichannel messaging through email, SMS, push notifications, and in-app messages, all personalized using unlimited profile attributes and event data. The system's sophisticated segmentation tools enable precise audience targeting based on behavioral triggers and custom attributes. Advanced testing capabilities include A/B and cohort testing to optimize message content and delivery timing. The Design Studio provides collaborative editing tools for creating high-quality messages while maintaining brand consistency. Analytics and conversion tracking features allow teams to measure campaign performance, compare metrics across initiatives, and track goal completions to demonstrate ROI. The platform maintains high uptime and has processed billions of messages, demonstrating its enterprise-grade scalability.\n\nCustomer.io places significant emphasis on data management and integration capabilities, offering APIs, webhooks, and native connections to synchronize customer data across systems. The platform supports reverse ETL functionality for data warehouses like Snowflake and BigQuery, enabling seamless data flow between sources and destinations. Ad audience synchronization features automatically keep segments in sync with major advertising networks including Google, Facebook, Instagram, and YouTube. Custom objects functionality enhances message precision by incorporating complex relational data such as companies, courses, or properties. The platform processes billions of daily API calls and has sent billions of webhooks, demonstrating its data handling capabilities. Security and compliance are prioritized with ISO certification and adherence to GDPR, HIPAA, SOC Type II, and CCPA standards, with options for data residency in either the EU or US to meet regulatory requirements.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e943b615-e218-4a2c-96db-b69fb3e801f1.png","url":"https://www.getapp.co.nz/software/91556/customer-io","@type":"SoftwareApplication","@id":"https://www.getapp.co.nz/software/91556/customer-io#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":87},"offers":{"price":"100","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"CRM Software","position":2,"item":"/directory/230/crm/software","@type":"ListItem"},{"name":"ActiveCampaign vs Customer.io","position":3,"item":"https://www.getapp.co.nz/compare/2348/91556/activecampaign/vs/customer-io","@type":"ListItem"}],"@id":"https://www.getapp.co.nz/compare/2348/91556/activecampaign/vs/customer-io#breadcrumblist"}]}
</script>