---
description: Our free tool can help you get a quick and detailed side-by-side comparison for ActiveCampaign vs Cognism. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: ActiveCampaign vs Cognism Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/230/crm/software) > [ActiveCampaign \<span\>vs\</span\> Cognism](https://www.getapp.co.nz/compare/2348/113837/activecampaign/vs/cognism)

# Compare ActiveCampaign vs Cognism

Canonical: https://www.getapp.co.nz/compare/2348/113837/activecampaign/vs/cognism

> Detailed comparison between ActiveCampaign and Cognism. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | ActiveCampaign | Cognism |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 2571 | 264 |
| **Starting Price** | US$15.00 | US$1,000.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### ActiveCampaign

- API
- CRM
- Campaign Segmentation
- Customer Database
- Deal Management
- Email Management
- GDPR Compliance
- Lead Capture
- Lead Distribution
- Lead Management
- Lead Qualification
- List Management
- Multi-Channel Communication
- Prioritisation
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Segmentation
- Territory Management
- Workflow Management

### Cognism

- API
- CRM
- Campaign Segmentation
- Customer Database
- Deal Management
- Email Management
- GDPR Compliance
- Lead Capture
- Lead Distribution
- Lead Management
- Lead Qualification
- List Management
- Multi-Channel Communication
- Prioritisation
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Segmentation
- Territory Management
- Workflow Management

## Links

- [View ActiveCampaign Profile](https://www.getapp.co.nz/software/2348/activecampaign)
- [View Cognism Profile](https://www.getapp.co.nz/software/113837/cognism)
- [View Original Comparison](https://www.getapp.co.nz/compare/2348/113837/activecampaign/vs/cognism)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"ActiveCampaign vs Cognism Comparison | GetApp New Zealand 2026","description":"Our free tool can help you get a quick and detailed side-by-side comparison for ActiveCampaign vs Cognism. Learn more about each of these software and make the best decision for your business.","url":"https://www.getapp.co.nz/compare/2348/113837/activecampaign/vs/cognism","about":[{"@id":"https://www.getapp.co.nz/software/2348/activecampaign#software"},{"@id":"https://www.getapp.co.nz/software/113837/cognism#software"}],"breadcrumb":{"@id":"https://www.getapp.co.nz/compare/2348/113837/activecampaign/vs/cognism#breadcrumblist"},"@id":"https://www.getapp.co.nz/compare/2348/113837/activecampaign/vs/cognism#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.getapp.co.nz/#organization"}},{"name":"ActiveCampaign","description":"ActiveCampaign is a cloud-based SaaS platform that unifies email marketing, multi-channel messaging (SMS, WhatsApp), CRM, and marketing automation for small to mid-sized businesses. The platform centralizes contact management, behavioral tracking, and campaign orchestration across channels, giving marketing and sales teams a single workspace to build, execute, and measure customer engagement strategies. ActiveCampaign supports deep segmentation, dynamic content personalization, and conditional logic-based automation workflows that adapt to subscriber actions and lifecycle stages.\n\nActiveCampaign integrates with over 900 third-party applications, including e-commerce platforms, CRMs, and analytics tools, allowing teams to connect existing tech stacks without custom development. Built-in CRM functionality covers deal pipelines, task management, and sales automation, bridging the gap between marketing campaigns and revenue outcomes. Reporting dashboards surface campaign performance, contact engagement scores, and revenue attribution data, supporting data-driven decisions across marketing and sales functions.","image":"https://images.g2crowd.com/display-layer-screenshots/1934/7c5a26a13084a46074f3a9275ec7298e154ffe32c909a1a20ddc3f3a8336916d.png","url":"https://www.getapp.co.nz/software/2348/activecampaign","@id":"https://www.getapp.co.nz/software/2348/activecampaign#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":2571,"ratingValue":4.6},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"Cognism","description":"Cognism provides accurate, compliant-first B2B data and sales intelligence for teams growing across Europe and beyond. \n\nMost data looks fine until you try to use it. Contacts change roles. Numbers don’t connect. Prospecting turns into guesswork. \n\nCognism replaces that guesswork with data you can act on. Find the right people, reach them with confidence, and focus on conversations that move deals forward. \n\nOur approach is simple: data fluency. Clear, precise, and built to reflect how real go-to-market teams actually work. \n\nTrusted by thousands of revenue teams, Cognism helps you turn data into pipeline, without the noise.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/38022712-2128-4c3b-b59c-51783c12d9f3.png","url":"https://www.getapp.co.nz/software/113837/cognism","@id":"https://www.getapp.co.nz/software/113837/cognism#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":264,"ratingValue":4.7},"offers":{"price":"1000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.co.nz/compare/2348/113837/activecampaign/vs/cognism#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"CRM Software","position":2,"item":"/directory/230/crm/software","@type":"ListItem"},{"name":"ActiveCampaign vs Cognism","position":3,"item":"https://www.getapp.co.nz/compare/2348/113837/activecampaign/vs/cognism","@type":"ListItem"}]}]}
</script>