---
description: Our free tool can help you get a quick and detailed side-by-side comparison for ActiveCampaign vs EmailOctopus. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: ActiveCampaign vs EmailOctopus Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/230/crm/software) > [ActiveCampaign \<span\>vs\</span\> EmailOctopus](https://www.getapp.co.nz/compare/2348/111489/activecampaign/vs/emailoctopus)

# Compare ActiveCampaign vs EmailOctopus

Canonical: https://www.getapp.co.nz/compare/2348/111489/activecampaign/vs/emailoctopus

> Detailed comparison between ActiveCampaign and EmailOctopus. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | ActiveCampaign | EmailOctopus |
| **Overall rating** | 4.6/5 | 4.8/5 |
| **Total Reviews** | 2568 | 655 |
| **Starting Price** | US$15.00 | US$9.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Key features

### ActiveCampaign

- API
- Activity Tracking
- CAN-SPAM Compliance
- Campaign Scheduling
- Content Management
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Email Sequences
- Engagement Tracking
- GDPR Compliance
- Lead Capture
- Lead Management
- Live Chat
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Subscriber Management
- Web Forms

### EmailOctopus

- API
- Activity Tracking
- CAN-SPAM Compliance
- Campaign Scheduling
- Content Management
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Email Sequences
- Engagement Tracking
- GDPR Compliance
- Lead Capture
- Lead Management
- Live Chat
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Subscriber Management
- Web Forms

## Links

- [View ActiveCampaign Profile](https://www.getapp.co.nz/software/2348/activecampaign)
- [View EmailOctopus Profile](https://www.getapp.co.nz/software/111489/emailoctopus)
- [View Original Comparison](https://www.getapp.co.nz/compare/2348/111489/activecampaign/vs/emailoctopus)

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