---
description: Our free tool can help you get a quick and detailed side-by-side comparison for Raven Tools vs WhatConverts. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Raven Tools vs WhatConverts Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/104/social-media/software) > [Raven Tools \<span\>vs\</span\> WhatConverts](https://www.getapp.co.nz/compare/2196/105223/raven-tools/vs/whatconverts)

# Compare Raven Tools vs WhatConverts

Canonical: https://www.getapp.co.nz/compare/2196/105223/raven-tools/vs/whatconverts

> Detailed comparison between Raven Tools and WhatConverts. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Raven Tools | WhatConverts |
| **Overall rating** | 4.4/5 | 4.9/5 |
| **Total Reviews** | 121 | 50 |
| **Starting Price** | US$49.00 | US$30.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) | Cloud, SaaS, Web-based |
| **Support** | FAQs/Forum | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Webinars | Live Online, Webinars, Documentation, Videos |

## Key features

### Raven Tools

- Campaign Management
- Conversion Tracking
- Customisable Reports
- Dashboard
- Data Visualisation
- Keyword Tracking
- Localisation Automation
- Mobile Keywords
- Reporting/Analytics
- Search/Filter

### WhatConverts

- Ad hoc Reporting
- Automatic Call Distribution
- Call Tracking Metrics
- Campaign Management
- Channel Management
- Conversion Tracking
- Customisable Reports
- Dashboard
- Data Visualisation
- KPI Monitoring
- Keyword Tracking
- Lead Management
- Monitoring
- Performance Management
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Web Forms

## Links

- [View Raven Tools Profile](https://www.getapp.co.nz/software/2196/raven-tools)
- [View WhatConverts Profile](https://www.getapp.co.nz/software/105223/whatconverts)
- [View Original Comparison](https://www.getapp.co.nz/compare/2196/105223/raven-tools/vs/whatconverts)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Raven Tools vs WhatConverts Comparison | GetApp New Zealand 2026","description":"Our free tool can help you get a quick and detailed side-by-side comparison for Raven Tools vs WhatConverts. Learn more about each of these software and make the best decision for your business.","url":"https://www.getapp.co.nz/compare/2196/105223/raven-tools/vs/whatconverts","about":[{"@id":"https://www.getapp.co.nz/software/2196/raven-tools#software"},{"@id":"https://www.getapp.co.nz/software/105223/whatconverts#software"}],"breadcrumb":{"@id":"https://www.getapp.co.nz/compare/2196/105223/raven-tools/vs/whatconverts#breadcrumblist"},"@id":"https://www.getapp.co.nz/compare/2196/105223/raven-tools/vs/whatconverts#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.getapp.co.nz/#organization"},"inLanguage":"en-NZ","isPartOf":{"@id":"https://www.getapp.co.nz/#website"}},{"name":"Raven Tools","description":"Raven is a simple SEO and SEM research tool for digital marketers and agencies.  With Raven you can perform SEO audit, backlink research, keyword research, gain competitive insights and measure your SEO progress  all in one platform.  \n\nRaven helps you to detect, prioritize, and resolve technical SEO Issues quickly.. Automate SEO audits regularly to uncover errors, and prevent technical SEO issues from interfering with user experience. Raven's site auditor is integrated with  Google Pagespeed Insights.\n\nGain instant competitive insights into your SEO and SEM competitors to help you uncover top keywords and content or ad copy that works for your competition. \n\nTracks SEO ranking changes in your traffic-driving keywords and compare your performance against competitors in 170+ countries across Google, Bing, Baidu, and Yandex.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/189862d4-6d97-4006-974c-56f2d1aa4f62.png","url":"https://www.getapp.co.nz/software/2196/raven-tools","@id":"https://www.getapp.co.nz/software/2196/raven-tools#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":121,"ratingValue":4.4},"offers":{"price":"49","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Windows on premise, Linux on premise"},{"name":"WhatConverts","description":"WhatConverts is a cloud-based, SaaS lead tracking and marketing attribution platform that centralizes every lead type, including calls, forms, chats, and ecommerce transactions, into a single reporting environment. The platform captures granular attribution data, tying each lead back to the specific marketing source, medium, campaign, keyword, or ad that generated it. Designed for marketing agencies and businesses across industries such as home services, legal, healthcare, and retail, WhatConverts supports multi-client account management, white-label reporting, and configurable dashboards that surface lead quality alongside lead volume.\n\nWhatConverts extends attribution beyond raw lead counts by incorporating lead qualification workflows, allowing teams to score and filter leads so that reporting reflects actual business value rather than vanity metrics. Integrations with CRM platforms, Google Ads, Google Analytics, and other marketing tools allow attribution data to flow across the existing technology stack without manual data entry. The result is a closed-loop view connecting marketing spend directly to qualified leads and revenue outcomes, giving agencies and their clients a defensible, data-driven basis for budget allocation and campaign optimization.","image":"https://images.g2crowd.com/display-layer-screenshots/15218/cc278cf40edfcc31b8334488dd26aba4fa1340361b78e1d43ade05a476c30074.png","url":"https://www.getapp.co.nz/software/105223/whatconverts","@id":"https://www.getapp.co.nz/software/105223/whatconverts#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":50,"ratingValue":4.9},"offers":{"price":"30","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.co.nz/compare/2196/105223/raven-tools/vs/whatconverts#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Social Media Marketing Tools","position":2,"item":"/directory/104/social-media/software","@type":"ListItem"},{"name":"Raven Tools vs WhatConverts","position":3,"item":"https://www.getapp.co.nz/compare/2196/105223/raven-tools/vs/whatconverts","@type":"ListItem"}]}]}
</script>