---
description: Our free tool can help you get a quick and detailed side-by-side comparison for Supermetrics vs Coupler.io. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Supermetrics vs Coupler.io Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Data Extraction Software](/directory/1157/data-extraction/software) > [Supermetrics \<span\>vs\</span\> Coupler.io](https://www.getapp.co.nz/compare/2046111/2063382/supermetrics/vs/coupler-io)

# Compare Supermetrics vs Coupler.io

Canonical: https://www.getapp.co.nz/compare/2046111/2063382/supermetrics/vs/coupler-io

> Detailed comparison between Supermetrics and Coupler.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Supermetrics | Coupler.io |
| **Overall rating** | 4.4/5 | 4.9/5 |
| **Total Reviews** | 109 | 108 |
| **Starting Price** | US$29.00 | US$24.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Key features

### Supermetrics

- Ad hoc Reporting
- Auto Extraction
- Customisable Templates
- Dashboard
- Data Capture and Transfer
- Data Management
- Data Source Connectors
- Engagement Tracking
- Integration Management
- Integrations Management
- KPI Monitoring
- Marketing Reports
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Social Media Integration

### Coupler.io

- Ad hoc Reporting
- Auto Extraction
- Customisable Templates
- Dashboard
- Data Capture and Transfer
- Data Management
- Data Source Connectors
- Engagement Tracking
- Integration Management
- Integrations Management
- KPI Monitoring
- Marketing Reports
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Social Media Integration

## Links

- [View Supermetrics Profile](https://www.getapp.co.nz/software/2046111/supermetrics)
- [View Coupler.io Profile](https://www.getapp.co.nz/software/2063382/coupler-io)
- [View Original Comparison](https://www.getapp.co.nz/compare/2046111/2063382/supermetrics/vs/coupler-io)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Supermetrics vs Coupler.io Comparison | GetApp New Zealand 2026","description":"Our free tool can help you get a quick and detailed side-by-side comparison for Supermetrics vs Coupler.io. Learn more about each of these software and make the best decision for your business.","url":"https://www.getapp.co.nz/compare/2046111/2063382/supermetrics/vs/coupler-io","about":[{"@id":"https://www.getapp.co.nz/software/2046111/supermetrics#software"},{"@id":"https://www.getapp.co.nz/software/2063382/coupler-io#software"}],"breadcrumb":{"@id":"https://www.getapp.co.nz/compare/2046111/2063382/supermetrics/vs/coupler-io#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.co.nz/compare/2046111/2063382/supermetrics/vs/coupler-io#webpage","isPartOf":{"@id":"https://www.getapp.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.getapp.co.nz/#organization"}},{"name":"Supermetrics","description":"All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions. \n\nWith Supermetrics, businesses can aggregate siloed data from marketing and sales platforms, such as Facebook Ads, Google Analytics, and Instagram, into their go-to reporting, analytics, and storage platform — whether that’s a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse.\n\nThe result is greater insights into your marketing data, considerable time and cost savings by eliminating manual copy/paste, and improved marketing performance based on data-backed decisions. Supermetrics enables marketers, and the analysts and engineers who support them, to spend more time using data and less time moving data.\n\nSupermetrics is used by +700k marketers in over 120 countries and 15% of all global advertising spend is reported through Supermetrics.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/4214d16d-d0e5-4648-b67b-90f559abd823.png","url":"https://www.getapp.co.nz/software/2046111/supermetrics","@type":"SoftwareApplication","@id":"https://www.getapp.co.nz/software/2046111/supermetrics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":109},"offers":{"price":"29","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome"},{"name":"Coupler.io","description":"Coupler.io is an all-in-one data analytics and automation platform that is designed to empower you to easily gather, transform, understand, and automate your data flows on a schedule. It supports 50+ essential business apps, including popular CRMs, PM, Accounting Software, Tech, Marketing, and Time-Tracking apps. Coupler.io also offers the ability to connect with a variety of other applications that are not available natively(yet) via JSON and CSV importers.\n\nAutomating data flows from multiple sources to perform data analysis or for simple data backup purposes has never been easier. Our simple and intuitive UI allows users to create importers in less than 5 minutes.\n\nWith the help of more advanced features like Data Stitching, users are able to merge data from different sources or accounts. Incoming and Outgoing Webhooks enable various workflow automation from triggering importers to launching other apps and notifications.\n\nCoupler.io also offers Data Expert Services to help solve any data challenges from data visualization and analytics to complex automation\n\nThe infrastructure is hosted on Amazon Web Services and Google Cloud. They comply with multiple security standards and certifications, including ISO/IEC 27001, HIPAA/HITECH, FedRAMP, GDPR, SOC 1, 2, and 3, and many others.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ad6306bf-d385-4d21-b0a4-cb9fe94ac3a9.png","url":"https://www.getapp.co.nz/software/2063382/coupler-io","@type":"SoftwareApplication","@id":"https://www.getapp.co.nz/software/2063382/coupler-io#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":108},"offers":{"price":"24","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Data Extraction Software","position":2,"item":"/directory/1157/data-extraction/software","@type":"ListItem"},{"name":"Supermetrics vs Coupler.io","position":3,"item":"https://www.getapp.co.nz/compare/2046111/2063382/supermetrics/vs/coupler-io","@type":"ListItem"}],"@id":"https://www.getapp.co.nz/compare/2046111/2063382/supermetrics/vs/coupler-io#breadcrumblist"}]}
</script>