---
description: Our free tool can help you get a quick and detailed side-by-side comparison for HubSpot Marketing Hub vs VWO Testing. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: HubSpot Marketing Hub vs VWO Testing Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/308/marketing-automation/software) > [HubSpot Marketing Hub \<span\>vs\</span\> VWO Testing](https://www.getapp.co.nz/compare/20444/91227/hubspot-marketing/vs/visual-website-optimizer)

# Compare HubSpot Marketing Hub vs VWO Testing

Canonical: https://www.getapp.co.nz/compare/20444/91227/hubspot-marketing/vs/visual-website-optimizer

> Detailed comparison between HubSpot Marketing Hub and VWO Testing. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | HubSpot Marketing Hub | VWO Testing |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 6221 | 91 |
| **Starting Price** | US$15.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### HubSpot Marketing Hub

- A/B Testing
- API
- Campaign Analytics
- Campaign Segmentation
- Conversion Rate Optimisation
- Conversion Tracking
- Customisable Templates
- Data Import/Export
- Drag & Drop
- Engagement Tracking
- Landing Pages/Web Forms
- Monitoring
- Multivariate Testing
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Third-Party Integrations
- WYSIWYG Editor
- Web Traffic Reporting
- Website Analytics

### VWO Testing

- A/B Testing
- API
- Campaign Analytics
- Campaign Segmentation
- Conversion Rate Optimisation
- Conversion Tracking
- Customisable Templates
- Data Import/Export
- Drag & Drop
- Engagement Tracking
- Landing Pages/Web Forms
- Monitoring
- Multivariate Testing
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Third-Party Integrations
- WYSIWYG Editor
- Web Traffic Reporting
- Website Analytics

## Links

- [View HubSpot Marketing Hub Profile](https://www.getapp.co.nz/software/20444/hubspot-marketing)
- [View VWO Testing Profile](https://www.getapp.co.nz/software/91227/visual-website-optimizer)
- [View Original Comparison](https://www.getapp.co.nz/compare/20444/91227/hubspot-marketing/vs/visual-website-optimizer)

-----

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