---
description: Our free tool can help you get a quick and detailed side-by-side comparison for HubSpot Marketing Hub vs Custobar. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: HubSpot Marketing Hub vs Custobar Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/308/marketing-automation/software) > [HubSpot Marketing Hub \<span\>vs\</span\> Custobar](https://www.getapp.co.nz/compare/20444/2055266/hubspot-marketing/vs/custobar)

# Compare HubSpot Marketing Hub vs Custobar

Canonical: https://www.getapp.co.nz/compare/20444/2055266/hubspot-marketing/vs/custobar

> Detailed comparison between HubSpot Marketing Hub and Custobar. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | HubSpot Marketing Hub | Custobar |
| **Overall rating** | 4.5/5 | 4.4/5 |
| **Total Reviews** | 6230 | 8 |
| **Starting Price** | US$15.00 | €195.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### HubSpot Marketing Hub

- A/B Testing
- API
- CRM
- Campaign Planning
- Campaign Scheduling
- Customer Database
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- List Management
- Monitoring
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Template Management

### Custobar

- A/B Testing
- API
- CRM
- Campaign Planning
- Campaign Scheduling
- Customer Database
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- List Management
- Monitoring
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Template Management

## Links

- [View HubSpot Marketing Hub Profile](https://www.getapp.co.nz/software/20444/hubspot-marketing)
- [View Custobar Profile](https://www.getapp.co.nz/software/2055266/custobar)
- [View Original Comparison](https://www.getapp.co.nz/compare/20444/2055266/hubspot-marketing/vs/custobar)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"HubSpot Marketing Hub vs Custobar Comparison | GetApp New Zealand 2026","description":"Our free tool can help you get a quick and detailed side-by-side comparison for HubSpot Marketing Hub vs Custobar. Learn more about each of these software and make the best decision for your business.","url":"https://www.getapp.co.nz/compare/20444/2055266/hubspot-marketing/vs/custobar","about":[{"@id":"https://www.getapp.co.nz/software/20444/hubspot-marketing#software"},{"@id":"https://www.getapp.co.nz/software/2055266/custobar#software"}],"breadcrumb":{"@id":"https://www.getapp.co.nz/compare/20444/2055266/hubspot-marketing/vs/custobar#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.co.nz/compare/20444/2055266/hubspot-marketing/vs/custobar#webpage","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"inLanguage":"en-NZ","isPartOf":{"@id":"https://www.getapp.co.nz/#website"}},{"name":"HubSpot Marketing Hub","description":"HubSpot Marketing Hub is a scalable, all-in-one marketing platform that covers a vast array of features and capabilities. The software can be used to carry out, track and measure all online marketing activities such as blogging, email marketing, and social media marketing. HubSpot Marketing Hub can also be used to create landing pages and calls-to-action, providing users with SEO tips as they type. \n\nFurthermore, HubSpot Marketing Hub acts as a content management system enabling users to update their website content, optimize it for search, and adjust it for mobile. HubSpot Marketing Hub's Smart Content tool even enables users to personalize their website to each visitor.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/13073202-7da8-455f-acd6-f5ae07824da2.png","url":"https://www.getapp.co.nz/software/20444/hubspot-marketing","@type":"SoftwareApplication","@id":"https://www.getapp.co.nz/software/20444/hubspot-marketing#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":6230,"ratingValue":4.5},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Custobar","description":"Custobar is a cloud-based marketing automation platform designed to help businesses of all sizes create, launch, and manage marketing campaigns. The platform enables organizations to gather and store data about sales, marketing, communication, and customer services from multiple sources on a unified portal for future reference.\n\nCustobar allows enterprises to find and segment customer data by preference, geography, product interests, or other attributes. Its built-in 360-degree customer view functionality lets marketers add notes, edit tags and marketing permissions, and gain visibility into customers’ profiles, transaction history, and journey via KPIs and statistics. Teams can also design customizable forms to communicate with clients, record data like address and name, and validate and store the information in a centralized repository. \n\nCustobar supports integration with a host of third-party applications such as Shopify, WooCommerce, Zendesk, Yotpo, Sendgrid, Posti, Google Ads, and more. It also offers other features such as web behavior tracking, RFM matrix, push messages, and an email template designer.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/b1c899ce-d85b-468a-873e-b2b14fc81ed6.png","url":"https://www.getapp.co.nz/software/2055266/custobar","@type":"SoftwareApplication","@id":"https://www.getapp.co.nz/software/2055266/custobar#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":8,"ratingValue":4.4},"offers":{"price":"195","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/308/marketing-automation/software","@type":"ListItem"},{"name":"HubSpot Marketing Hub vs Custobar","position":3,"item":"https://www.getapp.co.nz/compare/20444/2055266/hubspot-marketing/vs/custobar","@type":"ListItem"}],"@id":"https://www.getapp.co.nz/compare/20444/2055266/hubspot-marketing/vs/custobar#breadcrumblist"}]}
</script>