---
description: Our free tool can help you get a quick and detailed side-by-side comparison for HubSpot Marketing Hub vs brightwheel. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: HubSpot Marketing Hub vs brightwheel Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/308/marketing-automation/software) > [HubSpot Marketing Hub \<span\>vs\</span\> brightwheel](https://www.getapp.co.nz/compare/20444/104969/hubspot-marketing/vs/brightwheel)

# Compare HubSpot Marketing Hub vs brightwheel

Canonical: https://www.getapp.co.nz/compare/20444/104969/hubspot-marketing/vs/brightwheel

> Detailed comparison between HubSpot Marketing Hub and brightwheel. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | HubSpot Marketing Hub | brightwheel |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 6230 | 3255 |
| **Starting Price** | US$15.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### HubSpot Marketing Hub

- Activity Dashboard
- Alerts/Notifications
- Calendar Management
- Contact Database
- Customisable Templates
- Data Import/Export
- Engagement Tracking
- Filtering
- Form Builder
- Keyword Rank Tracking
- Lead Management
- Monitoring
- Role-Based Permissions
- Web Forms
- Website Publishing Options
- Website Visitor Tracking

### brightwheel

- Activity Dashboard
- Alerts/Notifications
- Calendar Management
- Contact Database
- Data Import/Export
- Parent Portal
- Reminders
- Role-Based Permissions
- Scheduling
- Special Education

## Links

- [View HubSpot Marketing Hub Profile](https://www.getapp.co.nz/software/20444/hubspot-marketing)
- [View brightwheel Profile](https://www.getapp.co.nz/software/104969/brightwheel)
- [View Original Comparison](https://www.getapp.co.nz/compare/20444/104969/hubspot-marketing/vs/brightwheel)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"HubSpot Marketing Hub vs brightwheel Comparison | GetApp New Zealand 2026","description":"Our free tool can help you get a quick and detailed side-by-side comparison for HubSpot Marketing Hub vs brightwheel. Learn more about each of these software and make the best decision for your business.","url":"https://www.getapp.co.nz/compare/20444/104969/hubspot-marketing/vs/brightwheel","about":[{"@id":"https://www.getapp.co.nz/software/20444/hubspot-marketing#software"},{"@id":"https://www.getapp.co.nz/software/104969/brightwheel#software"}],"breadcrumb":{"@id":"https://www.getapp.co.nz/compare/20444/104969/hubspot-marketing/vs/brightwheel#breadcrumblist"},"@id":"https://www.getapp.co.nz/compare/20444/104969/hubspot-marketing/vs/brightwheel#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.co.nz/#website"},"publisher":{"@id":"https://www.getapp.co.nz/#organization"},"inLanguage":"en-NZ"},{"name":"HubSpot Marketing Hub","description":"HubSpot Marketing Hub is a scalable, all-in-one marketing platform that covers a vast array of features and capabilities. The software can be used to carry out, track and measure all online marketing activities such as blogging, email marketing, and social media marketing. HubSpot Marketing Hub can also be used to create landing pages and calls-to-action, providing users with SEO tips as they type. \n\nFurthermore, HubSpot Marketing Hub acts as a content management system enabling users to update their website content, optimize it for search, and adjust it for mobile. HubSpot Marketing Hub's Smart Content tool even enables users to personalize their website to each visitor.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/13073202-7da8-455f-acd6-f5ae07824da2.png","url":"https://www.getapp.co.nz/software/20444/hubspot-marketing","@id":"https://www.getapp.co.nz/software/20444/hubspot-marketing#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":6230},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"brightwheel","description":"Brightwheel is an all-in-one childcare management software solution designed for child care programs such as centers, preschools, daycares, camps, and after-school programs. The platform provides directors, administrators, and staff teachers with the tools for digital child assessments, robust parent communications, online enrollment, automated reporting, online paperless billing, and more. Parents using brightwheel get access to real-time updates on their child’s activities with photos and notes via the real-time newsfeed. \n\nBrightwheel provides centers with secure digital attendance and sign-in for both students and staff. Parents can 'quick scan' to check children in and out, and see real-time updates of their child. Center administrators can review attendance reports for licensing, billing, and management. Users can also manage additional approved individuals for safe student drop off and pick up. \n\nWith brightwheel, teachers can snap and share pictures during class, record daily events to share with families (either real-time or log and send at day's end), and use the spot check feature for quick head counts in the classroom. Assessments help teachers record student progress via text or voice, and report on any incidents. Brightwheel’s calendar helps schedule events for the classroom or entire school, including notifications for check-ins, photos and messaging for parents. All-in-all, brightwheel alleviates the pain of manual paperwork and modernizes programs to focus more time on the children.\n\nAdministrators can manage classrooms and rosters, as well as securely store family contact details. Detailed reporting provides access to all important information on centers, classrooms, and billing. Users can invoice families, automate bank deposits, and process credit or debit cards. Brightwheel also allows for pre-pay, split payments and email receipts.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f7567d5e-b2d9-4cda-bbc8-18bb1e454e43.png","url":"https://www.getapp.co.nz/software/104969/brightwheel","@id":"https://www.getapp.co.nz/software/104969/brightwheel#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":3255},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"@id":"https://www.getapp.co.nz/compare/20444/104969/hubspot-marketing/vs/brightwheel#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/308/marketing-automation/software","@type":"ListItem"},{"name":"HubSpot Marketing Hub vs brightwheel","position":3,"item":"https://www.getapp.co.nz/compare/20444/104969/hubspot-marketing/vs/brightwheel","@type":"ListItem"}]}]}
</script>
