---
description: Our free tool can help you get a quick and detailed side-by-side comparison for HubSpot Marketing Hub vs NationBuilder. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: HubSpot Marketing Hub vs NationBuilder Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/308/marketing-automation/software) > [HubSpot Marketing Hub \<span\>vs\</span\> NationBuilder](https://www.getapp.co.nz/compare/20444/103239/hubspot-marketing/vs/nationbuilder)

# Compare HubSpot Marketing Hub vs NationBuilder

Canonical: https://www.getapp.co.nz/compare/20444/103239/hubspot-marketing/vs/nationbuilder

> Detailed comparison between HubSpot Marketing Hub and NationBuilder. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | HubSpot Marketing Hub | NationBuilder |
| **Overall rating** | 4.5/5 | 3.8/5 |
| **Total Reviews** | 6230 | 44 |
| **Starting Price** | US$15.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### HubSpot Marketing Hub

- A/B Testing
- API
- CRM
- Campaign Planning
- Campaign Segmentation
- Contact Database
- Content Management
- Customer Database
- Customisable Templates
- Dashboard
- Email Management
- Engagement Tracking
- Filtering
- Lead Management
- Reporting/Analytics
- Search/Filter
- Social Media Integration
- Social Media Monitoring
- Template Management
- Web Forms

### NationBuilder

- A/B Testing
- API
- CRM
- Campaign Planning
- Campaign Segmentation
- Contact Database
- Content Management
- Customer Database
- Customisable Templates
- Dashboard
- Email Management
- Engagement Tracking
- Filtering
- Lead Management
- Reporting/Analytics
- Search/Filter
- Social Media Integration
- Social Media Monitoring
- Template Management
- Web Forms

## Links

- [View HubSpot Marketing Hub Profile](https://www.getapp.co.nz/software/20444/hubspot-marketing)
- [View NationBuilder Profile](https://www.getapp.co.nz/software/103239/nationbuilder)
- [View Original Comparison](https://www.getapp.co.nz/compare/20444/103239/hubspot-marketing/vs/nationbuilder)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"HubSpot Marketing Hub vs NationBuilder Comparison | GetApp New Zealand 2026","description":"Our free tool can help you get a quick and detailed side-by-side comparison for HubSpot Marketing Hub vs NationBuilder. Learn more about each of these software and make the best decision for your business.","url":"https://www.getapp.co.nz/compare/20444/103239/hubspot-marketing/vs/nationbuilder","about":[{"@id":"https://www.getapp.co.nz/software/20444/hubspot-marketing#software"},{"@id":"https://www.getapp.co.nz/software/103239/nationbuilder#software"}],"breadcrumb":{"@id":"https://www.getapp.co.nz/compare/20444/103239/hubspot-marketing/vs/nationbuilder#breadcrumblist"},"@id":"https://www.getapp.co.nz/compare/20444/103239/hubspot-marketing/vs/nationbuilder#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.co.nz/#website"},"publisher":{"@id":"https://www.getapp.co.nz/#organization"},"inLanguage":"en-NZ"},{"name":"HubSpot Marketing Hub","description":"HubSpot Marketing Hub is a scalable, all-in-one marketing platform that covers a vast array of features and capabilities. The software can be used to carry out, track and measure all online marketing activities such as blogging, email marketing, and social media marketing. HubSpot Marketing Hub can also be used to create landing pages and calls-to-action, providing users with SEO tips as they type. \n\nFurthermore, HubSpot Marketing Hub acts as a content management system enabling users to update their website content, optimize it for search, and adjust it for mobile. HubSpot Marketing Hub's Smart Content tool even enables users to personalize their website to each visitor.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/13073202-7da8-455f-acd6-f5ae07824da2.png","url":"https://www.getapp.co.nz/software/20444/hubspot-marketing","@id":"https://www.getapp.co.nz/software/20444/hubspot-marketing#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":6230},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"NationBuilder","description":"NationBuilder is a web-based campaign management solution suitable for political campaigns and non-profit organizations. It includes integrated features of both content and membership management which help clients to reach their audience and engage with supporters. It serves customers across various sectors including nonprofits, advocacy, education and government, and is suitable for SMBs and enterprises. Some of its customers are Amnesty International, Airbnb, DMO, United Way, New Jersey Democratic State Committee and Republican Party of Florida.\n\nNationBuilder allows political organizations to map the locations of their supporters geographically and create custom lists to track supporter information for efficient targeting. It helps to capture the contact information of both people and organizations, and link that to various social media platforms including Facebook, LinkedIn and Twitter to engage with supporters. Clients can also build customized websites to interact with supporters and track the overall progress of the engagement through a real time dashboard.\n\nNationBuilder can be used by non-profit organizations for engaging with volunteers and donors to promote fundraising events across different online channels. The solution offers email blasting capability which lets users send personalized emails to individuals, groups or entire members in one go. Organizations can create personal fundraising pages and engage supporters in recruitment and fundraising drives with online leaderboards. Users can also track top fundraisers or recruiters through leaderboards and reward them for their performances. The solution also helps to create custom paths to guide participants towards set goals through a series of steps or instructions.\n\nNationBuilder can also be useful for brand managers in promoting their brand on various digital platforms. Organizations can conduct online campaigns or engage with end users through posts, tweets, emails or text messages and capture the sentiments and feedbacks from the overall campaign. The solution can also be used where users have to maintain customer database and focus on customer engagement.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/acd3e4ae-817f-4285-ac39-e23d69e1d65f.png","url":"https://www.getapp.co.nz/software/103239/nationbuilder","@id":"https://www.getapp.co.nz/software/103239/nationbuilder#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":3.8,"bestRating":5,"ratingCount":44},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.co.nz/compare/20444/103239/hubspot-marketing/vs/nationbuilder#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/308/marketing-automation/software","@type":"ListItem"},{"name":"HubSpot Marketing Hub vs NationBuilder","position":3,"item":"https://www.getapp.co.nz/compare/20444/103239/hubspot-marketing/vs/nationbuilder","@type":"ListItem"}]}]}
</script>