---
description: Our free tool can help you get a quick and detailed side-by-side comparison for GetResponse vs ActiveTrail. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: GetResponse vs ActiveTrail Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/308/marketing-automation/software) > [GetResponse \<span\>vs\</span\> ActiveTrail](https://www.getapp.co.nz/compare/20440/103761/getresponse/vs/activetrail)

# Compare GetResponse vs ActiveTrail

Canonical: https://www.getapp.co.nz/compare/20440/103761/getresponse/vs/activetrail

> Detailed comparison between GetResponse and ActiveTrail. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | GetResponse | ActiveTrail |
| **Overall rating** | 4.2/5 | 4.4/5 |
| **Total Reviews** | 521 | 28 |
| **Starting Price** | €16.00 | US$8.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### GetResponse

- API
- CAN-SPAM Compliance
- CRM
- Campaign Scheduling
- Chat/Messaging
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Distribution
- Email Management
- Form Builder
- Lead Capture
- List Management
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Search/Filter
- Segmentation
- Social Media Integration
- Subscriber Management

### ActiveTrail

- API
- CAN-SPAM Compliance
- CRM
- Campaign Scheduling
- Chat/Messaging
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Distribution
- Email Management
- Form Builder
- Lead Capture
- List Management
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Search/Filter
- Segmentation
- Social Media Integration
- Subscriber Management

## Links

- [View GetResponse Profile](https://www.getapp.co.nz/software/20440/getresponse)
- [View ActiveTrail Profile](https://www.getapp.co.nz/software/103761/activetrail)
- [View Original Comparison](https://www.getapp.co.nz/compare/20440/103761/getresponse/vs/activetrail)

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