---
description: Our free tool can help you get a quick and detailed side-by-side comparison for Amazon DSP vs theTradeDesk. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Amazon DSP vs theTradeDesk Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Ad Server Software](/directory/298/ad-serving/software) > [Amazon DSP \<span\>vs\</span\> theTradeDesk](https://www.getapp.co.nz/compare/2034579/2037787/amazon-dsp/vs/the-trade-desk)

# Compare Amazon DSP vs theTradeDesk

Canonical: https://www.getapp.co.nz/compare/2034579/2037787/amazon-dsp/vs/the-trade-desk

> Detailed comparison between Amazon DSP and theTradeDesk. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Amazon DSP | theTradeDesk |
| **Overall rating** | 3.7/5 | 4.4/5 |
| **Total Reviews** | 3 | 15 |
| **Starting Price** | - | - |
| **Free Trial** | - | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum | Email/Help Desk, FAQs/Forum, Phone Support, Chat |
| **Training** | Videos | Webinars |

## Key features

### Amazon DSP

- API
- Ad Inventory Management
- Advertising Management
- Audience Targeting
- Bidding Strategies
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Display Ad Management
- Engagement Tracking
- Mobile Ad Serving
- Multi-Channel Marketing
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Social Advertising
- Third-Party Integrations

### theTradeDesk

- AI/Machine Learning
- API
- Ad Inventory Management
- Advertising Management
- Audience Targeting
- Bidding Strategies
- Campaign Analytics
- Campaign Management
- Cross Channel Attribution
- Display Ad Management
- Multi-Channel Marketing
- Performance Management
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Third-Party Integrations

## Links

- [View Amazon DSP Profile](https://www.getapp.co.nz/software/2034579/amazon-dsp)
- [View theTradeDesk Profile](https://www.getapp.co.nz/software/2037787/the-trade-desk)
- [View Original Comparison](https://www.getapp.co.nz/compare/2034579/2037787/amazon-dsp/vs/the-trade-desk)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Amazon DSP vs theTradeDesk Comparison | GetApp New Zealand 2026","description":"Our free tool can help you get a quick and detailed side-by-side comparison for Amazon DSP vs theTradeDesk. Learn more about each of these software and make the best decision for your business.","url":"https://www.getapp.co.nz/compare/2034579/2037787/amazon-dsp/vs/the-trade-desk","about":[{"@id":"https://www.getapp.co.nz/software/2034579/amazon-dsp#software"},{"@id":"https://www.getapp.co.nz/software/2037787/the-trade-desk#software"}],"breadcrumb":{"@id":"https://www.getapp.co.nz/compare/2034579/2037787/amazon-dsp/vs/the-trade-desk#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.co.nz/compare/2034579/2037787/amazon-dsp/vs/the-trade-desk#webpage","isPartOf":{"@id":"https://www.getapp.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.getapp.co.nz/#organization"}},{"name":"Amazon DSP","description":"Amazon DSP is a demand-side platform designed to help organizations automate the purchase and distribution of display, audio, or video advertisements across various online channels. It enables advertisers to organize digital media inventories, manage multiple advertisement and data exchange accounts, and engage with the audience via Amazon-owned and third-party websites and applications.\n\nFeatures of Amazon DSP include campaign management, activity tracking, data storage, workflow management, data import/export, activity dashboard, and more. The built-in analytics tool allows administrators to gain insights into audiences’ activities, generate performance reports, and analyze market trends. The platform enables marketers to analyze users' purchasing behavior in order to automatically design ad creatives.\n\nAmazon DSP offers APIs, which allow developers to manage programmatic advertising operations, access vendor and supplier profiles, and integrate the system with various third-party applications. Businesses can also utilize the integrated video creative builder or e-commerce creative templates to create display or videos advertisements.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f5f27cd1-ec65-4e83-bcd7-ae04efb8d607.png","url":"https://www.getapp.co.nz/software/2034579/amazon-dsp","@type":"SoftwareApplication","@id":"https://www.getapp.co.nz/software/2034579/amazon-dsp#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":3.7,"bestRating":5,"ratingCount":3},"operatingSystem":"Cloud"},{"name":"theTradeDesk","description":"The Trade Desk is a campaign and data management platform that helps advertisers handle operations related to audience mapping, cross-device targeting, video advertising, and more on a centralized platform. The data management platform (DMP) allows team members to conduct lookalike modeling, data element reporting, and audience segmentation based on multiple categories, such as basic, intermediate, and advanced.\n\nThe Trade Desk's mobile advertising tool enables staff members to track customer journeys and analyze ad performance across several devices, including desktops, mobile, and connected TVs. The native advertisement module lets employees create, test, track, and optimize creatives with details, such as logo, copy, image, and URL. It also allows advertisers to create and target viewability across skippable, non-skippable, muted, or un-muted video messages.\n\nThe Trade Desk offers an API, which allows businesses to integrate the platform with several third-party solutions. With the planner module, employees can identify high-value audiences based on custom parameters, such as goals, dates, budget, and geographical locations.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/8be78af8-4659-4b8e-a3b6-292570d7b3c9.png","url":"https://www.getapp.co.nz/software/2037787/the-trade-desk","@type":"SoftwareApplication","@id":"https://www.getapp.co.nz/software/2037787/the-trade-desk#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":15},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Ad Server Software","position":2,"item":"/directory/298/ad-serving/software","@type":"ListItem"},{"name":"Amazon DSP vs theTradeDesk","position":3,"item":"https://www.getapp.co.nz/compare/2034579/2037787/amazon-dsp/vs/the-trade-desk","@type":"ListItem"}],"@id":"https://www.getapp.co.nz/compare/2034579/2037787/amazon-dsp/vs/the-trade-desk#breadcrumblist"}]}
</script>