---
description: Our free tool can help you get a quick and detailed side-by-side comparison for GrowSurf vs Referral Factory. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: GrowSurf vs Referral Factory Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Customer Advocacy Software](/directory/1711/customer-advocacy/software) > [GrowSurf \<span\>vs\</span\> Referral Factory](https://www.getapp.co.nz/compare/133999/2048207/growsurf/vs/referral-factory)

# Compare GrowSurf vs Referral Factory

Canonical: https://www.getapp.co.nz/compare/133999/2048207/growsurf/vs/referral-factory

> Detailed comparison between GrowSurf and Referral Factory. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | GrowSurf | Referral Factory |
| **Overall rating** | 4.7/5 | 4.8/5 |
| **Total Reviews** | 30 | 162 |
| **Starting Price** | US$179.00 | US$200.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Documentation, Videos |

## Key features

### GrowSurf

- API
- Activity Tracking
- Affiliate Management
- Campaign Planning
- Campaign Segmentation
- Commission Management
- Customisable Branding
- Customisable Templates
- Discount Management
- Engagement Tracking
- For Customer Referrals
- Gamification
- Lead Capture
- Lead Management
- Performance Metrics
- Real-Time Analytics
- Real-Time Reporting
- Referral Templates
- Referral Tracking
- Social Media Integration

### Referral Factory

- API
- Activity Tracking
- Affiliate Management
- Campaign Planning
- Campaign Segmentation
- Commission Management
- Customisable Branding
- Customisable Templates
- Discount Management
- Engagement Tracking
- For Customer Referrals
- Gamification
- Lead Capture
- Lead Management
- Performance Metrics
- Real-Time Analytics
- Real-Time Reporting
- Referral Templates
- Referral Tracking
- Social Media Integration

## Links

- [View GrowSurf Profile](https://www.getapp.co.nz/software/133999/growsurf)
- [View Referral Factory Profile](https://www.getapp.co.nz/software/2048207/referral-factory)
- [View Original Comparison](https://www.getapp.co.nz/compare/133999/2048207/growsurf/vs/referral-factory)

-----

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