---
description: Our free tool can help you get a quick and detailed side-by-side comparison for VWO Insights vs Microsoft Clarity. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: VWO Insights vs Microsoft Clarity Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Product Analytics Tools](/directory/3791/product-analytics/software) > [VWO Insights \<span\>vs\</span\> Microsoft Clarity](https://www.getapp.co.nz/compare/133559/2051298/vwo-insights/vs/microsoft-clarity)

# Compare VWO Insights vs Microsoft Clarity

Canonical: https://www.getapp.co.nz/compare/133559/2051298/vwo-insights/vs/microsoft-clarity

> Detailed comparison between VWO Insights and Microsoft Clarity. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | VWO Insights | Microsoft Clarity |
| **Overall rating** | 5.0/5 | 4.8/5 |
| **Total Reviews** | 1 | 56 |
| **Starting Price** | US$169.00 | US$0.00 |
| **Free Trial** | - | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation |

## Key features

### VWO Insights

- API
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Activity Tracking
- Customer Segmentation
- Customisable Reports
- Dashboard
- Data Visualisation
- Dynamic Content
- Engagement Tracking
- Heatmaps
- Real-Time Analytics
- Reporting & Statistics
- Screen Activity Recording
- Scroll Maps
- Session Recording
- Visitor Tracking
- Visual Analytics
- Web Traffic Reporting
- Website Analytics

### Microsoft Clarity

- API
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Activity Tracking
- Customer Segmentation
- Customisable Reports
- Dashboard
- Data Visualisation
- Dynamic Content
- Engagement Tracking
- Heatmaps
- Real-Time Analytics
- Reporting & Statistics
- Screen Activity Recording
- Scroll Maps
- Session Recording
- Visitor Tracking
- Visual Analytics
- Web Traffic Reporting
- Website Analytics

## Links

- [View VWO Insights Profile](https://www.getapp.co.nz/software/133559/vwo-insights)
- [View Microsoft Clarity Profile](https://www.getapp.co.nz/software/2051298/microsoft-clarity)
- [View Original Comparison](https://www.getapp.co.nz/compare/133559/2051298/vwo-insights/vs/microsoft-clarity)

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