---
description: Our free tool can help you get a quick and detailed side-by-side comparison for EmailOctopus vs Zoho Marketing Automation. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: EmailOctopus vs Zoho Marketing Automation Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [All-in-One Marketing Platforms](/directory/310/online-marketing/software) > [EmailOctopus \<span\>vs\</span\> Zoho Marketing Automation](https://www.getapp.co.nz/compare/111489/2049497/emailoctopus/vs/zoho-marketing-automation)

# Compare EmailOctopus vs Zoho Marketing Automation

Canonical: https://www.getapp.co.nz/compare/111489/2049497/emailoctopus/vs/zoho-marketing-automation

> Detailed comparison between EmailOctopus and Zoho Marketing Automation. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | EmailOctopus | Zoho Marketing Automation |
| **Overall rating** | 4.8/5 | 4.4/5 |
| **Total Reviews** | 655 | 14 |
| **Starting Price** | US$9.00 | US$19.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### EmailOctopus

- API
- Activity Tracking
- CAN-SPAM Compliance
- Campaign Scheduling
- Campaign Segmentation
- Content Management
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- List Management
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Template Management
- Web Forms
- Workflow Management

### Zoho Marketing Automation

- API
- Activity Tracking
- CAN-SPAM Compliance
- Campaign Scheduling
- Campaign Segmentation
- Content Management
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- List Management
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Template Management
- Web Forms
- Workflow Management

## Links

- [View EmailOctopus Profile](https://www.getapp.co.nz/software/111489/emailoctopus)
- [View Zoho Marketing Automation Profile](https://www.getapp.co.nz/software/2049497/zoho-marketing-automation)
- [View Original Comparison](https://www.getapp.co.nz/compare/111489/2049497/emailoctopus/vs/zoho-marketing-automation)

-----

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