---
description: Our free tool can help you get a quick and detailed side-by-side comparison for Referral Rock vs Annex Cloud Loyalty Experience Platform. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Referral Rock vs Annex Cloud Loyalty Experience Platform Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Referral Software](/directory/742/referral-marketing/software) > [Referral Rock \<span\>vs\</span\> Annex Cloud Loyalty Experience Platform](https://www.getapp.co.nz/compare/107031/109141/referral-rock-software/vs/annex-cloud)

# Compare Referral Rock vs Annex Cloud Loyalty Experience Platform

Canonical: https://www.getapp.co.nz/compare/107031/109141/referral-rock-software/vs/annex-cloud

> Detailed comparison between Referral Rock and Annex Cloud Loyalty Experience Platform. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Referral Rock | Annex Cloud Loyalty Experience Platform |
| **Overall rating** | 4.6/5 | 4.2/5 |
| **Total Reviews** | 100 | 39 |
| **Starting Price** | US$175.00 | US$15,000.00 |
| **Free Trial** | Yes | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Referral Rock

- API
- Activity Dashboard
- Activity Tracking
- Campaign Management
- Campaign Segmentation
- Customer Segmentation
- Customisable Templates
- Discount Management
- Engagement Tracking
- Gamification
- Lead Management
- Multi-Channel Marketing
- Promotions Management
- Real-Time Data
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Media Integration

### Annex Cloud Loyalty Experience Platform

- API
- Activity Dashboard
- Activity Tracking
- Campaign Management
- Campaign Segmentation
- Customer Segmentation
- Discount Management
- Engagement Tracking
- Gamification
- Loyalty Cards
- Monitoring
- Multi-Channel Marketing
- Promotions Management
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Media Integration

## Links

- [View Referral Rock Profile](https://www.getapp.co.nz/software/107031/referral-rock-software)
- [View Annex Cloud Loyalty Experience Platform Profile](https://www.getapp.co.nz/software/109141/annex-cloud)
- [View Original Comparison](https://www.getapp.co.nz/compare/107031/109141/referral-rock-software/vs/annex-cloud)

-----

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