---
description: Our free tool can help you get a quick and detailed side-by-side comparison for Marsello vs Guusto. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Marsello vs Guusto Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Customer Advocacy Software](/directory/1711/customer-advocacy/software) > [Marsello \<span\>vs\</span\> Guusto](https://www.getapp.co.nz/compare/105827/127547/goody/vs/guusto)

# Compare Marsello vs Guusto

Canonical: https://www.getapp.co.nz/compare/105827/127547/goody/vs/guusto

> Detailed comparison between Marsello and Guusto. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Marsello | Guusto |
| **Overall rating** | 4.3/5 | 4.9/5 |
| **Total Reviews** | 104 | 3441 |
| **Starting Price** | US$60.00 | US$4.80 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Key features

### Marsello

- Activity Dashboard
- Customer Activity Tracking
- Customer Profiles
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Discount Management
- Loyalty Cards
- Loyalty Program
- Member Portal
- Mobile Access
- Performance Metrics
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Surveys & Feedback

### Guusto

- AI/Machine Learning
- Activity Dashboard
- Customer Activity Tracking
- Customer Profiles
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Loyalty Cards
- Loyalty Program
- Member Portal
- Mobile Access
- Performance Metrics
- Referral Tracking
- Reminders
- Reporting/Analytics
- Rewards Catalog
- Rewards Management
- eCards

## Links

- [View Marsello Profile](https://www.getapp.co.nz/software/105827/goody)
- [View Guusto Profile](https://www.getapp.co.nz/software/127547/guusto)
- [View Original Comparison](https://www.getapp.co.nz/compare/105827/127547/goody/vs/guusto)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Marsello vs Guusto Comparison | GetApp New Zealand 2026","description":"Our free tool can help you get a quick and detailed side-by-side comparison for Marsello vs Guusto. Learn more about each of these software and make the best decision for your business.","url":"https://www.getapp.co.nz/compare/105827/127547/goody/vs/guusto","about":[{"@id":"https://www.getapp.co.nz/software/105827/goody#software"},{"@id":"https://www.getapp.co.nz/software/127547/guusto#software"}],"breadcrumb":{"@id":"https://www.getapp.co.nz/compare/105827/127547/goody/vs/guusto#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.co.nz/compare/105827/127547/goody/vs/guusto#webpage","isPartOf":{"@id":"https://www.getapp.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.getapp.co.nz/#organization"}},{"name":"Marsello","description":"Marsello is an omnichannel loyalty platform that scales as your business grows. \n\nEveryone from small business owners to large franchises love Marsello for loyalty. It’s quick to set up, easy to run, and simple to measure.\n\nFirst, it integrates with all major POS and eCommerce platforms. This means brands can get complete oversight of their sales data and customer journeys, no matter where people shop with them.\n\nSecond, you can start right out of the box, or customize everything—think branding, earn options, tiers, points expiry.\n\nLast, the platform can scale with you as you grow. Need advanced loyalty tools? Want to bring loyalty, email and SMS campaigns all under one roof? It’s all possible in Marsello.\n\nReady to launch fast, and see results faster? Get started today.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/8346a838-4c3c-42f2-be68-610542acf32b.png","url":"https://www.getapp.co.nz/software/105827/goody","@type":"SoftwareApplication","@id":"https://www.getapp.co.nz/software/105827/goody#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":104},"offers":{"price":"60","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows"},{"name":"Guusto","description":"Guusto is an employee recognition software and rewards platform designed to help HR and operations leaders create recognition programs that engage employees across all levels of an organization. The platform streamlines rewards, automates milestone celebrations, empowers managers with dedicated budgets, and facilitates peer-to-peer recognition programs. Unlike traditional recognition tools that primarily serve office employees, Guusto has been specifically developed to include frontline workers in industries such as healthcare, retail, hospitality, manufacturing, and financial services through multiple delivery methods including web, mobile app, QR codes, SMS, TV display, and print options.\n\nThe platform offers a flexible rewards system that moves beyond conventional plaques and pins, allowing recipients to choose from hundreds of different gift cards from around the world, branded company merchandise, charity donations, and custom rewards. Guusto implements a non-points-based system, eliminating the need to create accounts or pay for all employees to launch a program. Organizations can begin with a single-user account sending unlimited rewards, then progress to automating milestones and providing managers with budgets before eventually implementing a full peer-to-peer recognition program. The system features powerful budget controls that enable multiple programs to run in parallel with different budgets and administrators, while setting spending limits for shared cost centers.\n\nGuusto incorporates social impact into its core functionality through a partnership with the One Drop Foundation, donating one day of access to clean water for every gift sent through the platform. The system is designed to maximize recognition budgets by charging subscription fees only for users who can send recognition, such as managers, with no setup fees, hidden markups, or shipping costs. Unclaimed gifts are credited back to the organization, ensuring that the full value of recognition spending reaches employees. The platform also offers comprehensive analytics and reporting capabilities to track program effectiveness and measure the impact of recognition initiatives on employee engagement and retention.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3c0002b3-5f96-400d-b12a-70efb9abd139.png","url":"https://www.getapp.co.nz/software/127547/guusto","@type":"SoftwareApplication","@id":"https://www.getapp.co.nz/software/127547/guusto#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":3441},"offers":{"price":"4.8","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Advocacy Software","position":2,"item":"/directory/1711/customer-advocacy/software","@type":"ListItem"},{"name":"Marsello vs Guusto","position":3,"item":"https://www.getapp.co.nz/compare/105827/127547/goody/vs/guusto","@type":"ListItem"}],"@id":"https://www.getapp.co.nz/compare/105827/127547/goody/vs/guusto#breadcrumblist"}]}
</script>
