---
description: Our free tool can help you get a quick and detailed side-by-side comparison for Hotjar vs Fullstory. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Hotjar vs Fullstory Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Customer Retention Software](/directory/3876/customer-retention/software) > [Hotjar \<span\>vs\</span\> Fullstory](https://www.getapp.co.nz/compare/101789/116603/hotjar/vs/fullstory)

# Compare Hotjar vs Fullstory

Canonical: https://www.getapp.co.nz/compare/101789/116603/hotjar/vs/fullstory

> Detailed comparison between Hotjar and Fullstory. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Hotjar | Fullstory |
| **Overall rating** | 4.6/5 | 4.6/5 |
| **Total Reviews** | 539 | 67 |
| **Starting Price** | US$39.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Hotjar

- API
- Activity Tracking
- Behavior Analytics
- Conversion Rate Optimisation
- Customer Activity Tracking
- Customisable Templates
- Dashboard
- Data Analysis Tools
- Dynamic Content
- Element Analytics
- Engagement Tracking
- For Websites
- KPI Monitoring
- Monitoring
- Multi-Channel Communication
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Single Sign On
- Visitor Tracking

### Fullstory

- API
- Activity Tracking
- Behavior Analytics
- Conversion Rate Optimisation
- Customer Activity Tracking
- Customisable Templates
- Dashboard
- Data Analysis Tools
- Dynamic Content
- Element Analytics
- Engagement Tracking
- For Websites
- KPI Monitoring
- Monitoring
- Multi-Channel Communication
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Single Sign On
- Visitor Tracking

## Links

- [View Hotjar Profile](https://www.getapp.co.nz/software/101789/hotjar)
- [View Fullstory Profile](https://www.getapp.co.nz/software/116603/fullstory)
- [View Original Comparison](https://www.getapp.co.nz/compare/101789/116603/hotjar/vs/fullstory)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Hotjar vs Fullstory Comparison | GetApp New Zealand 2026","description":"Our free tool can help you get a quick and detailed side-by-side comparison for Hotjar vs Fullstory. Learn more about each of these software and make the best decision for your business.","url":"https://www.getapp.co.nz/compare/101789/116603/hotjar/vs/fullstory","about":[{"@id":"https://www.getapp.co.nz/software/101789/hotjar#software"},{"@id":"https://www.getapp.co.nz/software/116603/fullstory#software"}],"breadcrumb":{"@id":"https://www.getapp.co.nz/compare/101789/116603/hotjar/vs/fullstory#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.co.nz/compare/101789/116603/hotjar/vs/fullstory#webpage","isPartOf":{"@id":"https://www.getapp.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.getapp.co.nz/#organization"}},{"name":"Hotjar","description":"Hotjar is a comprehensive behavior analytics platform that provides website owners with detailed insights into user behavior and interaction patterns. The platform combines multiple analytical tools into a unified system, allowing businesses to observe real user sessions through recordings and heatmaps that visualize where visitors click, move, and spend time on web pages. These visualization tools help identify which page elements drive conversions and which areas users ignore, enabling data-driven optimization decisions without relying on assumptions.\n\nThe platform extends beyond passive observation by incorporating active feedback collection mechanisms. Through customizable surveys and feedback widgets, organizations can gather direct input from users about their experiences, preferences, and pain points while navigating the website. This combination of observational data and user-provided feedback creates a holistic understanding of the customer journey, highlighting friction points and opportunities for improvement. Hotjar also offers interview functionality for conducting one-on-one sessions with users to test prototypes, validate hypotheses, and refine designs based on real user interactions.\n\nHotjar integrates with popular analytics and marketing tools including Google Analytics, Unbounce, and Zapier, allowing teams to connect behavioral insights with other data sources for comprehensive analysis. The platform includes additional analytical capabilities such as funnels for tracking user paths, dashboards for centralized data visualization, and trend analysis for monitoring changes in user behavior over time. These features support various team functions across organizations, providing specialized insights for marketing teams optimizing campaigns, product managers making roadmap decisions, designers refining user experiences, and researchers conducting usability studies.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3967b1d0-003d-48ea-b373-3cea342d9d3b.png","url":"https://www.getapp.co.nz/software/101789/hotjar","@type":"SoftwareApplication","@id":"https://www.getapp.co.nz/software/101789/hotjar#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":539},"offers":{"price":"39","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Fullstory","description":"\"Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights. \n\nWith Fullstory, enterprise businesses move closer to their customers and closer to success. When organizations understand their customers like never before they’re able to create world-class experiences that increase funnel conversion, easily detect malicious behaviors and fraud, and identify their highest-value customers effortlessly.\n\nFullstory is on a mission to make every business more customer centric–made possible only through true behavioral insights–and understanding the sentiment between the clicks. \"","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/c4f48207-9e9b-43dc-beb8-78697805a42d.png","url":"https://www.getapp.co.nz/software/116603/fullstory","@type":"SoftwareApplication","@id":"https://www.getapp.co.nz/software/116603/fullstory#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":67},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Retention Software","position":2,"item":"/directory/3876/customer-retention/software","@type":"ListItem"},{"name":"Hotjar vs Fullstory","position":3,"item":"https://www.getapp.co.nz/compare/101789/116603/hotjar/vs/fullstory","@type":"ListItem"}],"@id":"https://www.getapp.co.nz/compare/101789/116603/hotjar/vs/fullstory#breadcrumblist"}]}
</script>
