---
description: Our free tool can help you get a quick and detailed side-by-side comparison for Outbrain vs Readpeak. Learn more about each of these software and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Outbrain vs Readpeak Comparison | GetApp New Zealand 2026
---

Breadcrumb: [Home](/) > [Advertising Agency Software](/directory/299/advertising/software) > [Outbrain \<span\>vs\</span\> Readpeak](https://www.getapp.co.nz/compare/101419/2063868/outbrain/vs/readpeak)

# Compare Outbrain vs Readpeak

Canonical: https://www.getapp.co.nz/compare/101419/2063868/outbrain/vs/readpeak

> Detailed comparison between Outbrain and Readpeak. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Outbrain | Readpeak |
| **Overall rating** | 3.9/5 | 5.0/5 |
| **Total Reviews** | 32 | 1 |
| **Starting Price** | US$20.00 | €0.00 |
| **Free Trial** | - | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Outbrain

- A/B Testing
- API
- Activity Tracking
- Billing & Invoicing
- Budget Management
- Campaign Segmentation
- Client Management
- Conversion Rate Optimisation
- Digital Asset Management
- Engagement Tracking
- Filtering
- Monitoring
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter

### Readpeak

- A/B Testing
- API
- Activity Tracking
- Billing & Invoicing
- Budget Management
- Campaign Segmentation
- Client Management
- Conversion Rate Optimisation
- Digital Asset Management
- Engagement Tracking
- Filtering
- Monitoring
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter

## Links

- [View Outbrain Profile](https://www.getapp.co.nz/software/101419/outbrain)
- [View Readpeak Profile](https://www.getapp.co.nz/software/2063868/readpeak)
- [View Original Comparison](https://www.getapp.co.nz/compare/101419/2063868/outbrain/vs/readpeak)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Outbrain vs Readpeak Comparison | GetApp New Zealand 2026","description":"Our free tool can help you get a quick and detailed side-by-side comparison for Outbrain vs Readpeak. Learn more about each of these software and make the best decision for your business.","url":"https://www.getapp.co.nz/compare/101419/2063868/outbrain/vs/readpeak","about":[{"@id":"https://www.getapp.co.nz/software/101419/outbrain#software"},{"@id":"https://www.getapp.co.nz/software/2063868/readpeak#software"}],"breadcrumb":{"@id":"https://www.getapp.co.nz/compare/101419/2063868/outbrain/vs/readpeak#breadcrumblist"},"@id":"https://www.getapp.co.nz/compare/101419/2063868/outbrain/vs/readpeak#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.getapp.co.nz/#organization"}},{"name":"Outbrain","description":"Outbrain is the worlds leading native advertising platform, guiding the digital discoveries of consumers around the globe. Genuinely connecting marketers, publishers, and the consumers in-between, Outbrain serves more than 275 billion recommendations, organically personalizing, and enhancing, the reader experience.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/90675eba-ac37-45be-a3c0-b58daf38e526.png","url":"https://www.getapp.co.nz/software/101419/outbrain","@id":"https://www.getapp.co.nz/software/101419/outbrain#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":3.9,"bestRating":5,"ratingCount":32},"offers":{"price":"20","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Readpeak","description":"Readpeak is a DSP platform specialized in native advertising. The platform works with premium brands and publishers and delivers both quality and performance.\n\nReadpeak uses Omni-contextual targeting, a cookie-free but very effective targeting system that uses both semantic data from publishers, sites, URLs, campaigns, and creatives but also includes all possible technical analyses and all historical data from tens of thousands of ads and their performance. \nReadpeak's users can determine specific segments in the platform in order to narrow it down, however, Readpeak's automated targeting will do it too. \n\nWith Readpeak users can create a client-specific tracking pixel that enables them to:\n- Run retargeting campaigns.\n- Set conversion goals on sites for the campaign and track in the Readpeak dashboard what creatives and sites convert best.\n- Track exact reading time (time spent) on ad group, creatives, or site level.\n \nReadpeak also offers a dynamic UTM parameters feature, that automatically builds the UTMs for organizations. The benefit of that is that it includes more data such as exactly what site the traffic comes from and from what ad group and which ad. \n\nReadpeak uses standard blocking of sensitive categories and content for ad delivery. But furthermore, since users can handpick the publishers, they can really know exactly where the ads are running and monitor that in real-time on the platform. \nThere is no back box or risks that users would be seen on sites or environments that they don’t want.\n\nPowered by advanced, multi-layered machine learning, Readpeak’s technology outperforms major global Demand Side Platforms on a consistent basis, combining superior performance and cost-effectiveness. The algorithm begins delivering results immediately upon campaign activation and continues to improve effectiveness over time by automatically conducting A/B/C testing of different variations of ads and ad groups. \nThis happens thanks to the unprecedented precision of the cookie-less multi-contextual targeting, through which the algorithm can gather a comprehensive data set of real-time information from multiple sources, and understand and predict the performance of each impression with exceptional accuracy. \n\nThrough the power of conversion data, users can optimize their native campaigns for CPA and Conversions and maximize their overall performance while realizing a drastic boost in CTRs by up to 250% compared to other advertising campaigns on the same placements. \n\nThis optimization approach gives the platform a decisive advantage when it comes to delivering better outcomes, leading to a sharper ROI.\n\nReadpeak users benefit from a combination of bidding and paying in CPC, and have the unique possibility to handpick the desired premium media and news sites to promote their native ads. \n\nThis results in complete transparency throughout the process, offering users full control over their campaigns while being able to monitor them in real-time.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/dff22740-b8fa-4156-9440-4d25939c3405.png","url":"https://www.getapp.co.nz/software/2063868/readpeak","@id":"https://www.getapp.co.nz/software/2063868/readpeak#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":5.0,"bestRating":5,"ratingCount":1},"offers":{"price":"0","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud, Apple, Windows, Linux, Windows on premise, Linux on premise, Chrome, Android, Platform ios, Platform ipad"},{"@id":"https://www.getapp.co.nz/compare/101419/2063868/outbrain/vs/readpeak#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Advertising Agency Software","position":2,"item":"/directory/299/advertising/software","@type":"ListItem"},{"name":"Outbrain vs Readpeak","position":3,"item":"https://www.getapp.co.nz/compare/101419/2063868/outbrain/vs/readpeak","@type":"ListItem"}]}]}
</script>